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It seems that the excellent 7th Digital Dealer Conference and Exposition that was held in Nashville, TN at the beginning of November 2009 is still fresh in my memory... But here comes the 8th Digital Dealer Conference and Exposition right around the corner! Now that the Digital Dealer Conference series has become a franchise with an almost cult-like following, there will inevitably be questions that automotive digital marketing professionals will ask concerning whether or not Mike Roscoe can continue to keep the dynamics of this event fired up so that it continues to deliver the goods...

Think about it, there are a lot of Digital Dealer Conference attendees that many of us have seen at more than one of these Digital Dealer events. So, why have so many of us gone to more than one of these Digital Dealer Conferences?

I wonder how many ADM Professional Community members have been to more than one Digital Dealer Conference... How many Digital Dealers have you been to?

I have been to all seven of the previous Digital Dealer Conferences, although some of you may wonder if going back to the same event over and over again means that I am "Learning Challenged" or perhaps I have so much spare time on my hands when my work is done that I am looking for something to keep me busy...(NOT!)

When I look back at the 7 previous Digital Dealer Conferences that I previously attended, each and every one of them has provided me with a strategy, tactic, or piece of information that allowed me to leave the conference better prepared to succeed than if I had not gone.

The first Digital Dealer Conference was in March 2006, when I was working at Courtesy Chevrolet in Phoenix, AZ as their eBusiness Director overseeing several Internet Sales Teams and a very large BDC operation that generated showroom traffic for the sales people on the floor. I brought 3 managers with me to Nashville for that first Digital Dealer Conference... For those wondering how I was able to get that boondoggle handled, well it wasn't too complicated, we hit the sales targets that the Gruwells set for us and they kept their word by letting us go to Digital Dealer.

The insights and knowledge that the 3 managers on my team picked up at 1st Digital Dealer Conference and the 2nd Digital Dealer Conference were a critical part of the inspiration we achieved that inspired my team to organize and operate one of the most successful Internet Sales Departments in the car business, before or since!

The keynote speaker at the first general session for Digital Dealer Conference #1 was Dennis Galbraith, who was with J.D. Power and Associates at the time. His information and the way he presented it helped my team realize in the flash of a PowerPoint slide that we could sell an additional 1,500 used car sales a year, without ever buying or generating any additional leads! We never realized what was right in front of us. Prior to that first Digital Dealer Conference, we did not know how much we did not know!

If you have attended previous Digital Dealer Conferences, then please post a comment in the text box below this blog post describing how many you have attended and what you have gotten out of any of the previous Digital Dealer Conferences. It would be very interesting to read any comments you care to post describing what it will take to keep you coming to future Digital Dealer Conferences.

  1. In regards to the 8th Digital Dealer Conference coming up in April, if you are going, or if you could go, what would you like to get out of it?
  2. What are the most critical management insights or "Know How" items that you need to bring back to your dealership?
  3. What outcome would you like to experience from attending the 8th Digital Dealer Conference and Exposition in Orlando starting on April 20 and finishing on April 22, 2010?


About the 8th Digital Dealer Conference and Exposition from The Digital Dealer Conference Chairman, Mr. Mike Roscoe:

The 8th Digital Dealer Conference and Exposition will be held at the Rosen Shingle Creek Resort, April 20th-22nd, 2010 in Orlando, Florida. The last conference in Nashville in October drew over 540 dealership attendees and featured 46 exhibitors in over 60 booths spaces. Combined, the last two Digital Dealer Conferences drew just under 1,000 registered dealers, GMs, Internet Sales Managers, e-Commerce Directors and BDC/CRM Managers, and every one of them was there to learn more about Internet and technology-related issues, both from speakers and from exhibitors.

We expect 50 to 60 exhibitors and are once again expecting over 500 dealership attendees in Orlando this Spring. We’ve done seven of these now and have found the perfect balance of fulfilling both attendees’ and exhibitors/sponsors’ goals. There simply is no comparison or better value for your tight marketing/trade show dollars.

The speaking program will be heavy with practitioners who are having great success in their markets. We are bringing in speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve. Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented. And the super-successful Peer Networking Roundtables are going to take place immediately before the conference begins and immediately after it ends.

The exhibit hall is where all dining, break and social functions will be held with a single room big enough for 100 exhibit booths and over 1,000 attendees. Our focus is on getting maximum impact for our exhibitors by having the attendees in the exhibit hall for extended periods at breakfast, lunch and the evening receptions. And every one of them is a prospect for your company’s products and services…that’s why they are there. Plus we're ending the evening receptions earlier than in the past to allow you sufficient time to entertain customers and prospects. The Rosen Shingle Creek is a self-contained resort, with multiple options on-site for wining and dining clients and prospects.

Sponsorship opportunities abound, with multiple levels of sponsorship and opportunities to host private functions in conjunction with the show. Title sponsor, Leadership sponsor, Program sponsor, Track sponsor, Affiliated sponsor, food/beverage sponsor…sponsorship opportunities for virtually every size budget. There are opportunities for every size company to show you’re a “player” in the industry.


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Tags: 2010, 8th Digital Dealer Conference, April 20 - 22, Automotive Digital, Dealer Conference, Digital Dealer, FL, Mike Roscoe, Orlando


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