Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Steve Pace, veteran of leading innovative digital marketing companies, including Dealer.com, Dealix, ResponseLogix, AutoWeb and Autobytel, to lead dealer sales initiatives for rapidly growing company
San Francisco, CA – February 26, 2014 – LotLinx, the first syndicated advertising network for automotive retailing that delivers deep-linking to VDPs on dealership websites, today announced that it has named digital automotive sales expert and veteran, Steve Pace, its Chief Revenue Officer. Pace, who has an eleven-year track record of leading sales for some of the industry’s most innovative and successful digital marketing companies, will head up dealer sales for LotLinx which launched in October 2013, and already provides its marketing platform to over 350 dealers.
“We are very pleased to welcome another leader in the digital automotive industry to the LotLinx team. From his experience at the inception of the automotive Internet at AutoWeb, to his leadership delivering digital marketing to dealers and revenue to the bottom line at Dealer.com, Steve brings great insight and understanding into what is, and isn’t, working for dealers in today’s digital universe,” said LotLinx Founder Len Short. “Simply put, he completely understands our mission to deliver low-funnel, ready-to-buy customers to dealers -- and his experience will ensure that our customers are well-served as our company grows.”
LotLinx’s mission is to tear down the third-party wall between auto dealers and their customers by replacing lead forms on third-party sites with direct links that send consumers to a vehicle’s detail page (VDP) on the dealer’s website. LotLinx already powers 135+ automotive search sites, reaching over 85% of all auto shoppers. In multiple tracking tests across hundreds of dealerships, LotLinx consistently outperforms all other paid traffic programs, generating more visits, more views, more leads and more sales.
“LotLinx is the logical next level of the automotive Internet and I am very excited to join its deep bench of automotive digital marketing innovators,” said Pace. “One of the most important things I have learned in over 10 years working with dealers in digital marketing is that they want straight talk from their vendors, along with straight, qualified, valuable traffic -- with no intermediary or interference. LotLinx delivers that – and for much less than traditional marketing partners. I am looking forward to growing revenue not only for LotLinx, but for its network of progressive dealers.”
Pace brings a track record of increasing company sales revenue and successfully leading account teams managing thousands of dealerships to LotLinx. Most recently, he served as Executive Director of Account Sales at Dealer.com (recently acquired by DealerTrack for $1 billion), where he drove strategies and tactics for a team of 100 account managers servicing 7,000 + client dealers. Previously, he was VP of Sales for ResponseLogix and VP of Sales for Dealix Corporation where he helped increase new car lead revenues from $14 million to $66 million. Pace started his digital automotive sales career at online pioneer AutoWeb.com, helping to build the company – and its sales force - into one of the powerhouses of the dot-com revolution, and then overseeing the integration of sales teams when the company was acquired by Autobytel.
LotLinx is the first syndicated advertising network for automotive retailing to deliver deep-linking to VDPs (Vehicle Detail Pages) and connects over 6.5 million consumers searching vehicle inventory online every month directly to the dealership websites where that inventory resides. Founded by a team of veteran automotive and digital innovators, the company's mission is to tear down the third-party wall between dealers and their customers, and provide a more positive and efficient experience for dealerships and consumers alike. LotLinx's patent-pending technology replaces lead forms on third-party sites with direct links that transport consumers searching for inventory directly to the dealer's VDP, all at a higher conversion rate and fraction of the cost of other online options. LotLinx is based in San Francisco, CA.
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