Automotive Digital Marketing

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Online social networks are a bit like different cultures. They each have their own rules, norms, acceptable practices and taboos. As a marketer, your job is to study the environment before you jump in with guns blazing. The last thing you want to do is accidentally offend your target audience! Take the time to Google your questions before you poll your peers! If you present yourself as a fairly informed newcomer, the group is more likely to accept you and answer questions!

Watch the trend setters. Who is submitting the top stories? Take a few minutes to study the most Dugg content and learn from the users who submitted it. Did they change the title to appeal to the Digg audience? What kind of writing made it to the top? Mimic what they do, because they have a winning system!

Submit articles, graphics and videos. Go to the top of the site and click “Submit New Link” at the top left of the page. Follow the instructions to submit articles of interest. Take the time to package your content in a way that will appeal to Diggers.

Make friends. Digg content. Send friendly, non-spammy shouts (those are refreshing!).
Cultivate your network and find your place in the community. Many other users are on Digg to add value to their companies as well. Teamwork benefits everyone!

Once you are a part of the community, leverage your community standing and relationship to boost your articles, but be tactful about it! Please remember that you spent time developing these contacts, and the last thing you want to do is harm the friendships you’ve made. Send polite shouts and offer to swap diggs with another user.

In your interactions with the Digg community, please have fun, read the interesting stories and don’t be afraid to meet new people and branch out!

Good luck and happy Digging!


Check out all the links associated with this post for more info on how to Digg and tips on blending into the culture!

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Tags: Advertising, Automotive, Digg,


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