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It is clear that people are spending more time than they used to, accessing the Internet from their mobile devices. As a matter of fact, according to a report in E-Marketer, a leading marketing news and research company, as of mid 2011, people are on average spending at least one hour engaged on their mobile phones throughout the day. In the United States, that is a 30% increase over the calendar year in 2010. It is safe to say that for the near future, businesses will have to be intentional about what they do to reach consumers on their mobile devices.
But that leads to the question, of being intentional with what?
What does it mean to do mobile marketing on purpose?
More importantly, how can it bring a business more profits?
There are two ways that a business can immediately profit using mobile marketing: 1) a business can use text messaging to work with existing customers and prospects; 2) a business can make itself easy to access by having a mobile version of their website. Although there are other ways a company can use mobile marketing, these two things are changes that can be made almost immediately.
A business can use text messaging to build a list of people that can be contacted in order to offer them valuable savings or the opportunities for increased value. Because 90% of all text messages received are actually read within minutes of having been sent, adding a prospect to a mobile list gives the business certainty that their message will be read.
That fact makes text messaging a powerful means to communicate, especially when compared to email. Because of the sheet volume of email that adults receive, they (emails) routinely sit unread in inboxes sometimes for weeks. With text messaging, the response (positive or negative) is completed almost instantly.
One thing that a business must do is to make sure that their website appears properly on some of the more popular mobile devices such as the Android, iPad and Blackberry. This is important because mobile technology has only recently grown in use, and as a result, most companies did not originally have their website designed for people who were going to access it from a mobile device. So most sites, unless they have been upgraded, may fit perfectly on the computer screen, but are too large for the mobile device screen.
A good marketing consultant can redesign a website so that the site technology will recognize when visitors are accessing it through a mobile device. When that happens, the visitor is sent to a mobile version of the website that fits their particular phone or device. This keeps the site visitor from giving up in frustration and going on to find another business to meet their needs.
Our company can put together marketing tools that will allow you to quickly implement SMS text messaging in your business, as well as to provide you with a mobile version of your website. Once we sit down with you to discover the unique aspects of your business as well as the goals your company has set, we can help you start profiting from mobile marketing. Call us today. Every day that goes by that you are not ready to meet your customers and prospects on their mobile devices, you are leaving money on the table. A strong push now will help you to move quickly before your competition does so.