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Determining Which Social Media Strategies Are Generating Leads

With so many “sure-fire ways” to boost leads on social media, it can be challenging to determine which techniques actually are successful for your dealership. Paying attention to the metrics of certain strategies and campaigns on social media will point you to the most effective ways to generate leads. Read on for tips to determine the best lead generation techniques on social media.

Track Your Gated Content

One guaranteed way to improve your lead generation is to link to gated content. This gated content requires interested readers to submit their contact information prior to gaining access to the content. By posting content in exchange for the viewer’s information, you’ll be able to dramatically improve your lead generation. Determine the effectiveness of this lead generation tactic by monitoring customers’ shares, likes, and comments to your posts with a social CRM like Zoho marketing hub. This way, you’ll have a better understanding of what type of content to focus on for the future.

Compare Results from Contests Regularly

Social media is a place filled with millions of companies vying for users’ attention. Instantly attract the attention of your followers by hosting contests. By giving interested followers the chance to win big after they’ve joined your mailing list, you’ll find that your lead generation will increase instantly. Be sure to compare the results of each contest and giveaway to find what your followers respond best to, such as special discounts or deals for cars and auto accessories that can only be accessed through your social media. This way, you’ll be able to keep tapping into these lead generation tactics for upcoming campaigns.

Monitor Sponsored Posts’ Analytics

Are you making the best of your sponsored posts? While most brands understand that they need to invest in sponsored posts, these advertisements are only as good as their metrics. Use apps and services to analyze the likes, clicks, shares, and overall engagement from each sponsored post. This way, you’ll be able to eliminate any sponsored posts that aren’t generating enough leads. Twitter especially is a popular choice for auto consumers, and ads can be easily targeted to those with purchasing intent.

Target Consumers on Facebook

Most brands develop killer social media campaigns only to realize their content has fallen on deaf ears. This is due to the fact that they’ve failed to consistently research their target audience. Make an effort to keep researching your target demographic to make sure your content is effectively reaching the followers you’re hoping to connect with. Approximately 84% of your consumers are probably going to be on Facebook, and you can narrow down your auto ads to target consumers geographically and by interest. One thing that makes Facebook so powerful is that it has built-in page analytics tools that will allow you to see which posts are generating interest.

Social media is an important tool that all car dealerships should use to generate more leads for their auto websites. Keep these tips in mind as you continue to refine your social media strategy to include the most powerful lead-generating techniques.


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Tags: Generation, Lead, Media, Social, Strategies


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