ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
It’s a dangerous fact that using a cellphone behind the wheel is extremely dangerous. But many teenagers and other young drivers still gamble at the odds by talking or texting on a cell phone or mobile device while driving. Those are the findings of a recent nationally representative survey of drivers 16 to 21 years old by the Consumer Reports National Research Center. Motor-vehicle crashes are the No. 1 cause of death for teenagers, according to the National Highway Traffic Safety Administration. And 11% of teenage drivers who died in crashes in 2010 were distracted. According to this survey young drivers are engaging in behavior that causes them to take their eyes and minds off the road, creating risks for themselves and others.
A European group called Responsible Young Drivers wanted to showcase the dangers of texting while driving, and got ad agency Publicis to help them out. The result: a two-minute spot that put trainee drivers in Belgium with an instructor who said part of their driving test would be to avoid an obstacle while texting a random sentence that he'd dictate.
Many car manufacturers are aware of these risks and have made it easier to connect and drive. Hyundai, Ford, Volvo, GM, Kia, Toyota and Honda, to name a few, have factory installed communication systems or add-ons o make it easier for drivers to be focused on the road while finding the perfect song to listen to or voicing a text to their friend. Below are some features car manufacturers have made available to the public:
.Blue Link Essentials Drivers can share their vehicle’s location over e-mail, SMS, or Facebook. Speech-to-text capability enables sending and responding to text messages through a paired cell phone—whatever you say goes, as the system doesn’t rely on canned responses. end voice messages to your family from the road, and Blue Link translates them into text.. Send voice messa
SYNC is a factory-installed, integrated in-vehicle communications and entertainment system that allows users to make hands-free telephone calls and control music and other functions using voice commands. The system consists of applications and user interfaces developed by Ford and third-party developers that run on the Microsoft Windows Embedded Automotive operating system.
Volvo’s integrated Bluetooth systems has the capability to receive and make calls without needing to touch the button on the steering wheel. The device is equipped with a built-in microphone and linked to the car’s audio system allowing drivers to talk while keeping their eyes on the road
OnStar announced the launch of a public pilot test of a voice communications app for Android mobile phones that enables drivers to send and receive text messages and Facebook updates using only their voices. The app uses a Bluetooth connection between drivers’ phones and their vehicles.
Mobile accessibility, in the best sense of the term: it’s only natural that you want to be able to use your mobile wherever you are. And this also means when you are behind the wheel of your BMW. And it also means without serious problems, elaborate installation or shaky connections. No problem at all – after all, there’s Bluetooth from BMW ConnectedDrive.
Toyota Blu Logic:
BLU Logic is an accessory device that integrates with the factory audio system to allow convenient hands-free mobile phone use. With BLU Logic, users can answer incoming calls, hear calls through the vehicle's audio system and communicate through the fixed microphone provided. BLU Logic offers the ability to pair with up to seven different phones, automatic audio routing through the vehicle's front speakers, automatic muting of the vehicle's audio system when receiving or making a call, voice dialing for enabled phones and last number redial.
Offers Hands-Free Access to Your Music & Texting, it is an in-car infotainment system with advanced voice- and touch-activated features. Kia UVO, short for 'Your Voice,' provides simple and quick access to vehicle's multimedia and infotainment systems. Developed by Microsoft and Kia, it is much like Ford Sync and is available on new models of the Kia Sorento and Kia Optima. It is only available with a 4.3" inch touch screen with reversing camera unlike Ford's Sync which is available without a touch screen.
Honda Bluetooth® HandsFreeLink®:
The factory-installed Bluetooth® HandsFreeLink® communication tool. This feature allows you to use your compatible mobile phone without taking your eyes off the road or hands off the wheel. The system has voice-recognition capability that will store up to 50 contacts per phone within the system. Certain phones with phone-book export capability may transfer their entire contact list into the system's memory (up to 1,000 names and 10,000 phone numbers). The phone book can be password-protected for extra security. A list of compatible phones can be found at handsfreelink.honda.com.
Dealerships selling pre-owned vehicles that don’t have bluetooth options or voice recognizing devices already installed can recommend that their customers download an Audible Text App. A safety app like DriveSafe.ly will automatically read texts out loud upon receipt so long as the application is activated prior to driving. It’s easy to use and it’s free.