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In a continuing effort to bring on the best new talent, Potratz has hired on dealer research and business intelligence expert Dennis Galbraith, founder of Dennis Galbraith Enterprises,, former vice president of and former executive director of Automotive Internet Practice at J.D. Power and Associates. In his prior position at, he served as a leading resource for dealers and auto groups offering research-driven blogs and information. As new chief marketing officer for Potratz, Dennis carries more than 21 years of experience in operations, marketing, and market research along with him.

During his tenure at J.D. Power and Associates, Dennis ran the automotive Internet division of J.D. Power and Associates from 2003 to 2006. At, he was responsible for over $300,000,000 in advertising products. His proven track record of successful business start-ups and leadership roles has made him one of the go-to dealer research and marketing experts in the automotive industry.

To add to his accolades, Dennis is an accomplished writer and the author of two successful books entitled Sales Integration and Online Vehicle Merchandising. He is also an award-winning speaker who has been featured as a keynote speaker in many of the largest dealer events nationwide including, Driving Sales Executive Summit, J.D. Power Internet Roundtable, Digital Strategies Marketing Conference and has been featured at dozens of other dealer events.

Dennis’ ability to share his wisdom is what separates him from others in the industry; he has a knack for delivering insightful and invaluable lessons. Having facilitated marketing trainings at and taught marketing courses at both the graduate and undergraduate level, he is no stranger to teaching and is sure to be an influential addition to the Potratz team.

Potratz employees have taken kindly to his friendly demeanor and founders Paul and Christy Potratz embraced Dennis as a valuable asset to the team and “a person who will help edge Potratz ahead of the competition in the automotive digital marketing industry.”

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Tags: Potratz, ad, advertising, agency, automotive, car, company, dealership, marketing, partners, More…paul, potratz


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Comment by Paul Potratz on September 9, 2013 at 7:45pm
Thank you and we are very excited. I have to say Dennis makes me smile with his knowledge and enthusiasm. I can say some very exciting things are getting ready to launch. Thank you again.
Comment by Tom Gorham on September 9, 2013 at 4:18pm

I think it's a coup for any company to bring on the likes of Dennis Galbraith.  Congrats to all involved and best wishes.

Comment by Ralph Paglia on September 9, 2013 at 3:46pm
Ever since the first digital dealer conference, Dennis Galbraith has been one of my heroes in the auto industry... No other automotive marketing and data research expert has ever provided me with information that helped me increase vehicle sales in a dealership as much as Dennis has. In many ways, Paul Potratz has seriously raised the bar for ad agencies by bringing in such a thought leader heavyweight...
Comment by James A. Ziegler on September 5, 2013 at 2:18pm

Good move on the part of all concerned... Congratulations!

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