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Demand GPS on Your Mobile Site and App Directions Feature

There's something missing on most automotive mobile websites and apps. Everyone has "Get Directions". Most attach to the device mapping app to allow for navigation, though some still rely on sending people directly to Google maps, not navigation. The portion that's missing from many mobile sites and apps is the ability to get directions from device's current location.

 

This is an absolute must. You should demand it of your provider or move on. Here's why:

  • There are statistics that show that people who visit mobile version of car dealer websites buy a car within 24 hours. This is due to being in "buying mode" when they visit mobile sites. They may be out and about. They may be on their way to a day of car shopping.

  • They may be having a bad experience at a competitor's dealership. It's for these people that you want to make directions as easy as possible to get. They are less likely to ask their salesperson, "What's the address here?" Don't make them ask. Give them the option of getting directions to your store regardless of where they are. If they can be found on GPS, they should be able to get to your location.

 

Make it easy. Use an app or a mobile site that works directly with their GPS. You'll get more leads, visitors, and sales as a result.

Views: 246

Tags: dealer locater, directions, driving directions, geolocate, marketing, mobile, sites

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Comment by Shawn Case on October 9, 2012 at 12:47pm

Great post J.D.!

Tons of mobile traffic occurs when a customer leaves the dealership. We have found customers viewed mobile sites they visited on their browsers well after they left that dealership. Whether they are on your lot or a competitors, they will reflect back to everything they have searched on their mobile device. Either because that vehicle made the top 5 or they forgot it was on their mobile browser. 

It's better to have it and not need it,... but in this case it's completely necessary. That's why we provide the service to every dealer! Make sure your vendor provides it!

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