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Hyundai Taps Subaru and Vet Dean Evans for Chief Marketing Officer (CMO)

Dean Evans, who served as chief marketing officer (CMO) of Subaru from 2011-2014, will now take on the same role at Hyundai.

In his new position, Evans will be responsible for all marketing and advertising duties in the US market.

Dean Evans
Dean Evans

For the past year, Evans has served as chief executive and president of the digital marketing automotive platform "LotLinx".  
Auto industry observers note that Evans helped Subaru gain surprisingly strong momentum in the digital marketing realm during his time there. He has more than 25 years of experience in the automotive vertical, including leadership roles at Dealix, a dealer lead provider and, one of the two largest dealer website suppliers.
Dean Evans at Subaru Fund Raiser
Dean Evans at Subaru Fund Raiser

Dave Zuchowski, president and chief executive officer of Hyundai Motor America, said: 
"Dean's proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team."
He officially begins on August 17th and will report directly to Zuchowski.
Dave Zuchowski, CEO of Hyundai Motor America

Hyundai has been without a marketing chief since last year when its vice president of marketing Steve Shannon left the company.

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Tags: CMO, Chief Marketing Officer,, Dean Evans, Hyundai, Subaru


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Comment by Alexander Lau on August 20, 2015 at 7:33am

Have met Dean quite a few times and he's a quality guy. Denise Chudy will do a great job at the top of LotLinx

Comment by Tarry Shebesta on August 18, 2015 at 10:00am

The bigger story here is LotLinx. Others have also left that company. There must be a good reason.


Comment by Ralph Paglia on August 17, 2015 at 2:33am

Very true, Michael Baker... For a marketing guy, Dean is very direct in his response to questions and the same way when building a campaign. It is refreshing to work with him on almost any type of project. The work he did at built a foundation for the billion dollar deal last year.

Comment by Michael on August 15, 2015 at 12:14pm

Dean, A very astute car gent that whatever he touches in marketing will "turn to Gold" as Stevie Nicks would say:) LT vet we have known a long-time Ralph. 

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