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Dealertrack to Buy Dealer Authority in $1 Billion Deal

Dealertrack Technologies, a leading provider of financial services software to auto dealers, has agreed to purchase digital-marketing newcomer Dealer Authority for about $1 billion.

The deal will not be finalized until it goes through regulatory approval and is expected to be complete by the end of 2nd quarter, 2014. Around half of the purchase will be made in cash with the other half coming in the form of common shares.

"We thought about holding out for more, but then we recounted the zeroes in the number and decided to take the offer," said Tyson Madliger, CEO of Dealer Authority. "There's really no need to be greedy at this point."

Dealertrack finished last year with another blockbuster deal, buying Dealer.com for around the same price. Their hope is that this latest acquisition will add another element to their impressive digital marketing repertoire.

Some in the industry are skeptical. With the news being released on April 1st, it's possible that it's all just an April Fool's Day joke. After all, who would expect Dealer Authority to sell for so little?

Views: 313

Tags: April Fool's Day, Dealer Authority, Dealertrack

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Comment by Ralph Paglia on April 1, 2014 at 3:23pm

Dammit... I knew I should have given that $100 JD was trying to get me to "invest" when he met with me in Vegas last October, in exchange for 10% of DealerAuthority's stock... Yet another missed opportunity on my part!

Comment by Louie Baur on April 1, 2014 at 7:05am

You should have held out for more!

Comment by Alexander Lau on April 1, 2014 at 6:19am

Yeahhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh, HAPPY FREAKING APRIL FOOLS DAY TOO!

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