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Dealerskins and XIGroup Unite To Offer Unified Automotive Website Solutions

On January 24, 2011 Dominion Dealer Solutions made that announcement that I was anticipating; a unified technology strategy for XIGroup and Dealerskins customers.

I've been following both companies for the past few years and PCG Digital Marketing reviewed both platform as part of the 2010 Automotive Website Awards (AWA).


Both companies were received awards in 2010 and both platforms had made significant improvements in their core technology as well as their automotive product offerings.


You can read the reviews of these platforms by visiting You can also download the 160 page AWA Whitepaper which reviews all major website platforms offered to car dealers.


The decision to merge the technology vision made clear sense to me since Joe High, pictured on right, was managing both development teams. It also made sense to consolidate their user base to remain competitive with other automotive website solution providers.

I predict that the technology and services offered under the new Dealerskins platform will be impressive. Both companies demonstrated unique value propositions that when combined will be a force to be reckoned with.


This is good news for both Dealerskins and XIGroup customers and as soon as I can evaluate the new consolidated platform I will post a review. In the meantime, contact your sales representative to see when the fruit of this merger will be able to be implemented.

Official Dealerskins Press Release


January 24, 2011 - Dealerskins, Inc., the premier provider of websites for automotive dealers nationwide and a division of Dominion Dealer Solutions, today announced its sister company, XIGroup (, will unite under the Dealerskins brand to provide the most comprehensive website solutions for auto dealers.

The merger of the two Dominion website businesses is part of an overall company strategy to provide a complete website, CRM and Inventory solution to reduce the time and frustration often experienced when using multiple technology products. Robert Berndt, president of Dominion Dealer Solutions, stated, “We recognize the need to simplify the technology options available to auto dealers. By integrating two premier website providers and leveraging best in breed products and services, we create a powerful solution for existing and future clients that is difficult to match in the automotive industry.”

Joe High, general manager of Dealerskins and XIGroup, will remain general manager of Dealerskins and will lead the unified team. High explained, “Our organizations have been providing custom website solutions to car dealers for over a decade. Through the joining of these award-winning companies, our clients will benefit from shared technology, in-depth industry knowledge, and increased resources. We emerge with a common vision, strong product strategy, and the ability to deliver optimized web solutions to our clients in 2011 and beyond. It’s a perfect way to begin the New Year.”

The company will continue to maintain existing products and services for both Dealerskins and XIGroup clients with the same level of support and dedication. Additional product and service offerings which result directly from this unification will be announced in early 2011.

Dealerskins will remain headquartered in Nashville, TN, with a regional office in Baltimore, MD.

Views: 36

Tags: automotive websites, car dealer websites, dealerskins, websites, xigroup


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