Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
When most people think of an automobile dealership, their minds normally present images of cheesy commercials, pushy salesmen, gigantic “gorilla” inflatable balloons, and someone dressed as a mascot telling them to come spend their entire tax refund on their cars. However, by just taking the time to explore other marketing options for reaching customers, dealership owners can use new methods of bringing customers through their doors. One way to do this is with a mobile app designed just for dealerships. What is a mobile app? Keep reading.
Mobile applications, also known as mobile apps, are small programs developed to be used on small handheld devices such as smartphones and tablets. Many “smart” devices now come preloaded with mobile apps but users can also download them from the internet or apps stores customized for the operating system that the device runs on. Mobile apps have been designed for just about every purpose – there are many gaming apps for those that like to keep themselves entertained. Weather apps are normally built into most wireless devices and allow people to prepare for their trips outside. News apps help people stay informed. There’s also another use for mobile apps – marketing products and services.
Mobile apps are now being used by businesses to gain interest in their products. By having a mobile app created, customers can create a direct link with your business by having constant access to your inventory and can also contact you whenever they want to know more. You can also allow them to set appointments, and your app can allow you to gather important information such as the type of vehicle they want to see, colors, and more. You can use these details to close the sale once they come down to see you. It all starts with a customized mobile app for your dealership. Want to find out more? Contact us today!