Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
There are thousands of dealership consultants out there...from process consultants, to internet lead management consultants, to financial statement consultants, to social media consultants, and so on. In my experience, I would say that a minority are truly awesome, many are weak, and most fall somewhere in between.
That said, I think a major concern for a dealer is a consultant who receives compensation of some type from dealership service providers (DSP) or vendors in the hopes that the consultant will bias their dealer recommendations favorably toward that particular DSP/vendor (otherwise, why would they receive such compensation in the first place?). This begs the following questions:
Personally, I would most likely avoid any consultant compensated by a 3rd-party DSP/vendor because of the potential/actual conflict of interest. Seriously, if he/she is receiving compensation from a particular DSP/vendor, how can you be 100% sure they are looking out for YOUR best interest versus the best interest of that DSP/vendor? You really can't, which is the problem.
As for how to identify those "sponsored" consultants, while I have personally done dealership consulting work for compensation as well as pro bono just-for-the-fun-of-it, I admittedly haven't hired a consultant to work in a specific dealership, so I can't speak from experience here. But thinking about this scenario, if I was back in the retail world and had to hire a consultant for some reason, I might do the following:
Again, these are just ideas based upon this potential scenario, and different dealers could handle this differently. So the questions I have for everyone are:
I'm curious to hear what you all have to say...let me know...thanks!