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Expansion of Certified Dealer Program Increases Dealers’ Employee Visibility to Online Auto Shoppers
DealerRater is launching the Certified Employee Program, which will allow dealer employees to leverage their individual reputations and stand out from the competition when car shoppers are researching dealers on DealerRater... Looks to me like they are trying to compete with features long promoted by CarFolks.com - Details in the press release posted below:
Waltham, Mass. – May 6, 2014 – DealerRater, the world’s premier car dealer review site, today launched the Certified Employee Program, allowing dealership employees to leverage their individual reputations and stand apart from competitors when auto shoppers are researching dealers on DealerRater. The program, a new complimentary feature of DealerRater’s award-winning Certified Dealer Program, was unveiled at the 16th Digital Dealer Conference and Exposition.
DealerRaterÒ employee-specific pages enable dealers to feature personal bios, videos and customer testimonials for dealer employees. The new Certified Employee Program takes this popular feature one step further by offering individual employees the opportunity to achieve Certified status to earn more reviews and increase their visibility to potential customers on DealerRater.
"We've already seen a direct correlation between our top performers and their reviews on DealerRater, so we are truly excited for the Certified Employee program,” said Megan Barto, internet director at Ciocca Honda. “It allows those employees who take advantage of the Certified Dealer Program to gain more visibility amongst the community. It also offers us the unique opportunity to build even more reviews and drive more business for our sales and service staff through DealerRater."
Participating dealer employees must complete a proprietary, self-guided online training course and obtain a minimum of 10 new reviews quarterly. Training will include best practices in building and leveraging online reviews for a competitive advantage and demonstrate the critical importance of reviews for auto shoppers. Dealer employees who fulfill these requirements will gain priority placement on a list of top-rated Certified employees featured on result pages when DealerRater users search for dealers. Certified employees also receive an exclusive badge for their DealerRater online profile and a Certificate of Achievement that can be displayed at their dealership.
“Today’s auto shoppers are looking for more than just the right dealership,” explains DealerRater CEO Gary Tucker. “They are seeking the actual person they want to work with before stepping foot in the showroom. With this in mind, we’ve designed our Certified Employee Program to help consumers find the top-rated salespeople and service advisors in their area. This enhanced level of visibility into a dealer’s business offers ample opportunity for employees to better position themselves for success.”
Attendees of the 16th Digital Dealer Conference and Exposition can learn more about DealerRater and the Certified Employee Program by visiting booth number 428. For more information or to sign up for the program, visit www.dealerrater.com/CDP.
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DealerRater was founded in 2002 as the first car dealer review website worldwide. DealerRater is the world’s #1 online resource for anyone seeking trusted third-party information on automobile dealerships. DealerRater features nearly 41,000 U.S. and Canadian car dealers, more than 1.4 million consumer reviews and over 1 million cars for sale. DealerRater attracts more than 10 million consumers every year who visit the site to search for car dealerships, read reviews, write their own descriptive reviews, and find car deals – all for free.
In addition, DealerRater offers qualified car dealers a Certified Dealer Program as a reputation management tool to help them grow their online presence and achieve higher SEO rankings across the Web. Today, more than 5,100 dealers are members of the award-winning DealerRater® Certified Dealer Program. DealerRater is proud to have earned the #137 position on the 2012 Inc. 500 list, an exclusive ranking of the fastest-growing private companies in the United States. And with a recent equity investment from Great Hill Partners, a Boston-based private equity firm focused on growth companies, DealerRater is well poised to continue its global expansion, accelerate product innovation and evaluate strategic acquisition opportunities. DealerRater was also recently awarded a Technology Leadership Award from Dealer Marketing Magazine and another “Top Rated” Reputation Management award in the fourth annual DrivingSales Dealer Satisfaction Awards. For more information, visit www.DealerRater.com or call 800-266-9455.
Jeff Perlman Anthony Popiel
Brandware Public Relations: Los Angeles Brandware Public Relations: Atlanta