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DealerApp Vantage Makes Geo Fencing possible with their Dealer Branded App

GeoFencing is a feature that allows you to set a geographical boundary or virtual barrier using GPS.

Once you set a barrier of your choosing you can then create a Push notification that will get delivered to a customer’s phone instantly when they enter that barrier.

DealerApp Vantage makes Geo Fencing possible inside their mobile app for dealers.  

Create notifications based on your customers location and combine this with our other features such as Customer Targeting and deliver not only location based content, but customer targeted content for a truly relevant message that will be accepted by more of your app users.

HOW CAN I USE IT?

You can set Multiple Geo Fencing Zones and create a variety of messages.

One of the best examples is to set your dealership location as a zone and create a "Welcome" message for anyone that comes to visit your dealership.

Take it a step further and create a smaller zone around your service department and welcome your service customers as they enter.

COMPETITIVE ADVANTAGE

Want to get some of your business back from the quick oil change shop down the street? Simply setup a Geo Fence around that shop and create a notification!

Tell your customers why it’s important to service their car with you instead. Maybe even offer them a coupon or special.

COUPONS / SPECIALS

Coupons and specials can be used in many different scenarios.  Notify customers who may be shopping a competitor or different brand of Monthly Specials & Incentives.

You can even setup a deal with local businesses and offer your customers discounts/specials at those locations when they visit: “Free Appetizer courtesy of ABC Dealer,” How about a Free Car Wash?

Read more about what this feature can do: Here - Geo Fencing

Views: 1016

Tags: Customer, Fencing, Geo, Notifications, Push, Specials, Targeting, announcements, app, mobile

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Influencer
Comment by Matt Kuczka on June 8, 2015 at 7:32am

All great points.  Yes the dealer has to actively promote the app to their customers and potential customers and provide reasons or incentives as to why they should download the app.  A good app will include many useful features and provide an easier way for a dealer's customers to interact with the dealership.  If things like scheduling a service appointment, browsing inventory, or simply getting an answer to a question where easier in the app why wouldn't I use it.  Add to this dealer's sending out "App Only" specials, Event invites, and other information that's important to the customer and now you have a very strong reason as to why the customer should download and keep the app. 

In our mobile app we created a setting section where a customer has the option to control what type of push notifications they receive and they can turn those on\off whenever they choose.

Our Geo Fencing notifications only get delivered once per day when someone enters a zone so a customer wouldn't get bombarded with messages.  

Comment by Ralph Paglia on June 4, 2015 at 5:17pm

Based to the comments, I think that readers may have missed the part about installing the app... Unless the automotive consumer proactively installs the app which the dealership makes available, they will not get the proximity based alerts, coupons and offers. Keep in mind that the consumer must allow the app to send alerts which the app asks for permission during the install process.

Nobody who has not proactively asked to be alerted and notified will be receiving the updates and offers via the mobile app.


Influencer
Comment by Sylvia Krivickova on June 4, 2015 at 5:02pm

As long as you have control over how often you get notified - or at least the types of offers - I think this is a great tool.


Influencer
Comment by Steve Tamulewicz on June 4, 2015 at 4:16pm

Foursquare has been doing this for the last year. Every time I get close to a business that is running a promotion through Foursquare, I get a pop up message on my phone. I don't mind because I'm in the area and it lets me know there is a special.  I'm surprised that Yelp doesn't do something similar. The problem with Apps is that it's hard to get people to add one more app to their phone. You need to give them a very good reason to do so. Perhaps when they are at the service department for an oil change, offer them a discount if they download the app

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