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Dealer Marketing Magazine’s 2013 Technology Leadership Award

Award Winners Announced

Dealer Marketing Magazine’s 2013 Technology Leadership Award

Written by Michael Bowen. Posted on DealerMarketing.com in From the Publisher

SEATTLE, WA, January 24, 2013 – The Technology Leadership Award winners have been announced in 11 categories by Dealer Marketing Magazine. The awards will be presented at the 2013 NADA Convention in Orlando Florida, February 5-11.

Five judges voted on the awards based on technology information presented by the nominee companies. The judges were:

  • Mark Boyd from Boyd Consulting
  • Joe Webb from DealerKnows Consulting
  • Gary May from Interactive Marketing and Consulting Services
  • Ralph Paglia from Automotive Digital Marketing (ADM)
  • Michael Bowen, Editor of Dealer Marketing Magazine

Each judge voted from the nominees in each category, and here are the results:

CALL MANAGEMENT (tie): CallRevu and CallSource

CHAT (tie): Contact at Once! and ActivEngage

DIGITAL MARKETING: HookLogic

INTERNET LEAD MANAGEMENT: Dominion Dealer Solutions

INVENTORY MANAGEMENT: vAuto

MOBILE: Dominion Dealer Solutions

ONLINE REPUTATION MANAGEMENT (tie)

DealerRater and PCG Digital Marketing

SERVICE MARKETING: DMEautomotive

SOCIAL MEDIA: SOCIALDEALER

VIDEO MARKETING: Car-mercial.com

WEBSITE DESIGN: DealerOn

About Dealer Marketing Magazine

When Dealer Marketing Magazine began in January of 2002, it was based on the idea that auto dealers could benefit from the experience and advice of expert marketers across the country. Since that time, Dealer Marketing Magazine has become the leader in automotive marketing information. Dealers from all parts of the United States have enjoyed and benefited from the content of the magazine each month.

Dealer Marketing Magazine was started by ad agency veteran, Brett Stevenson in Seattle, Washington. A team of auto marketing experts, led by Editor in Chief Michael Bowen, currently produce it. The Dealer Marketing Magazinestaff is dedicated to providing auto dealers nationwide with a relevant one-stop resource for their advertising, marketing, sales, education, and business development needs.

Dealer Marketing Magazine and DealerMarketing.com are business tools designed to give dealers an edge over their competition. Our expert columnists educate dealers on how to create a compelling television advertising campaign, how to increase F&I penetration, how to market the parts and service department, and how to manage and monitor online dealership reputations, just to name a few.

Contact: Michael Bowen – Dealer Marketing Magazine

888-385-7526

michaelb@DealerMarketing.com

Views: 318

Tags: 2013, Award, Dealer Marketing, Magazine, Technology Leadership

Comment

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Comment by Alexander Lau on February 6, 2013 at 5:56am

Joe and Ralph, I suppose that's what I was getting at and thanks for the transparency. BTW, SocialDealer has a great concept brewing, I just think I am one of many beta-testing their software. In a short period time, I think they'll have a VERY good product available.

Comment by Joe Webb on February 6, 2013 at 5:00am

Ralph - I like the fact that there are few judges.  I don't believe there are countless entities in our business that are truly "unbiased" so I think they did a good job with those of us they chose. With that said, you're right. There were not many to consider in many of the categories and a lot of the primary players were left out. Some of those listed were very well-deserving of the honor while others I questioned how they were nominated. (I think you know to whom I'm speaking of).
All companies were nominated by dealer personnel so next year, I'm sure they'll make a bigger push.  And hopefully those nominated companies will include in more information as it would make my job researching each tool much easier.

Comment by Ralph Paglia on February 5, 2013 at 9:02am

Joe Webb - I did not realize that there were as few judges as it turned out to be... My main complaint was the lack of very many companies to choose from.  Since this is the first year, that may explain not enough companies submitting proposals. Perhaps there will be more next year.  See you in Orlando!

Comment by Alexander Lau on February 5, 2013 at 7:04am

I agree with some of these.

DealerOn does a good job, but it depends on which site you're referring to, some of their work is below average. Thank God you don't have Cobalt (*cough ADP) and Dealer.com listed.

I use SocialDealer for SM and RM, but the tool has a ton of bugs and I'm getting tired of having to E-mail them every hour to fix them and griping on usability best practices for their software interfaces. I'd rather be honest about it, since you're giving them an award. Is it because they are one of the few completely dedicated to dealer SM and RM management.

Not exactly sure why there is a Mobile category, it should just be for Websites alone. A good website is adaptive / responsive. There is no need for a specific mobile website. Even upon entering Drive Dominion's site, they have a page dedicated to Automotive Websites, not Mobile: http://www.drivedominion.com/automotive-websites.html. Lo and behold, a ton of content describing 'Responsive Web Design'. Unless you're referring to http://www.drivedominion.com/automotive-mobile-marketing.html

Ha ha, LOL at Joe Webb's comments!

:-)

Comment by Ryan Leslie on February 5, 2013 at 6:30am

Thanks for posting this Ralph. DealerRater is honored to be the joint recipient of this award. If you can't win it outright, tying with Brian Pasch, Marc McGurren and Ed Shaffer from PCG is an honor in itself, right? ;)

We are really excited about 2013! With a complete site redesign launching tomorrow that focuses on DMA level search and a truly groundbreaking study that we partnered with Polk on that finally draws a direct line for dealers who embrace reviews as a part of their culture to an increase in sales to be released at NADA, there is so much excitement at DealerRater HQ it is contagious.

I'll be at booth #3353 as much as I can throughout NADA and would love to meet any ADM members. Please stop by and say hello!

Comment by Joe Webb on February 5, 2013 at 4:48am

Ralph, I see you were a judge as well.  Let's meet up at NADA and share notes on how each other voted.

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