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Dealer EFX Launches Expanded Email Content Program: Enterprise Template Manager (ETM)

Dealer EFX is proud to Announce a HUGE expansion of their Email Communications Content Quality Assurance Program with a new Enterprise Template Manager (ETM). It is designed to support your customer communication “Touchpoints” both before and after vehicle purchase and throughout the Communications Lifecycle. Dealer EFX will now build, update and maintain a core set of email communication templates so you no longer have to worry about non-compliant, poorly formatted and inconsistent email communications!


AND… They wanted to let you know that YOUR SUBSCRIPTION WILL NOT BE AFFECTED by the additional content and services as your pricing will be grandfathered in!


Why Higher Customer Communications Quality is Important

As you may already know Dealer EFX provides OEM-Compliant Email Response Quality Assurance Services to your Dealership, where they design, build, upload and sustain YMM-specific Email Response Content inside the dealer's CRM for your New Vehicle Sales Communications, where their Banner Ad Services is enabled in every template. Over the last 4+ years we had the chance to review the quality of “home-grown” and “canned” email response templates from dealer personnel, OEM’s and CRM service provider’s in dozens of different CRM systems. We found most email “Touchpoints” in the customer communications lifecycle do not reinforce your Dealership’s brand and value messages the OEM's (and you) have spent $Millions$ to build and sustain a brand, and the value of your franchise!  Given the widespread lack of high quality email response content, Dealer EFX is rolling out their new Customer Lifecycle Communications Content “Touchpoints” Package as part of a dealer's vehicle-specific Email Response Quality Assurance Program... As soon as possible.


Poor email response quality is a major brand problem in the “Digital-centric” sales prospect and client communications lifecycle, where the “Digital CX” is becoming critical to lead conversion and brand loyalty. With this in mind, for the last several months' Dealer EFX's software development team has been building a true game-changer in the content management of dealer email response and communications templates. In conjunction with this coding effort, they have also been professionally writing dozens of standard and necessary customer communications for the Pre- & Post- Sales Cycle. All of this new content will be included in each dealer's enhanced Content Package, which subscribing dealers will see shortly uploaded within their CRM.


PLEASE NOTE: This comprehensive email response content provides professionally written verbiage and custom dealer branding for more appealing communications at all client and prospect touchpoints and is intended to replace the current templates you are using that do not reinforce your brand or value proposition in the best possible way.


Once a dealer's new Templates are in place, as long as there are no changes in the naming of the templates Dealer EFX will support the content with dynamic imagery updates and Automatic Banner Ad Services. This approach doesn’t preclude dealers from building their own response content using our Blank and Generic Templates. An authorized manager would simply create your dealership's new template and “save as” a new name so as not to alter the core template naming convention Dealer EFX will use to maintain each dealer's templates for your team going forward.

Dealer EFX new Customer Lifecycle Communications Content “Touchpoints” Collection will be added as part of your vehicle-specific Email Response Quality Assurance Program. All content will be uploaded and maintained in your CRM system for ease of use and little training burden since Dealer EFX replaces existing (mostly unreliable) templates with their Compliant, SPAM-filter resistant, Branded presentations that enable a Complete “Select, Personalize and Send” communications process! 


Dealer EFX would love to hear your impressions or any specific content suggestions you might have as we uncover more categories across this “Last Frontier” with our new Enterprise Template Manager!


Below is a detailed description of the content and services now provides: 

DealerEFX YMM-specific Response Template Design & Deployment

DealerEFX Email Response Quality Assurance Services Set-up includes:

  • Every Current Model your Store(s) offer
  • Each Template Set has Multiple YMM-specific Email Templates for a best practice sales process for "Select & Send" simplicity
  • The Email Response Content Also Includes:
  • Store Branded CPO/CUV Email Response Content Set
  • Store Branded General Communications Email Response Templates

ü  Can be Used Non-Franchise Used Vehicle Email Templates


DealerEFX Email Response Quality Assurance Services

DealerEFX “No Hassles” Enterprise-class Email Template Managed Services include:

  • Adding New YMM-specific Templates as new vehicles are released
  • Support Certified Used Vehicle presentations
  • Build, upload & maintain a collection of compelling email automatically within your CRM.
  • Help Sustaining Compliance with OEM Promotional and Corporate Identity Requirements
  • Dynamic “Actively Managed” Banner Ads in every YMM-specific email template your sales team sends for seasonal promotions, Fixed Ops Specials, Internet Specials, etc.

DealerEFX “Touchpoints” Customer Communications Life Cycle Content

DealerEFX “No Hassles” Customer Email Communications Content Management include:

  • A Growing Library of Standard Customer Communications Templates maintained in your CRM
    • Add Branded Communication Templates for new Presentations at every touchpoint
  • Support Promotional and Dealer Specials in EVERY Email Communications Template
  • Dynamic Banner Advertising in every email template your sales team uses 
  • Some examples include: End-of-Lease Reminders, Appointment Confirmations, Thank You for Buying, and many more; all come with our Dynamic “Actively Managed” Advertising Banners driven by your website campaigns, so every response can also be a promotion!

Views: 166

Tags: (ETM), Content, Dealer, EFX, Email, Enterprise, Expanded, Launches, Manager, Program:, More…Template


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