Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Dealer Dilemma - Driving Sales and Doing It Right

Most dealers realize that the times are changing.

Hopefully most understand the importance of changing with the times. 

With the direction of automotive, those that don't face the possibility of becoming obsolete. 

The automotive retail experience is under fire, and whether it should change isn't a question, as it already is undergoing a shift. Today's consumer holds the cards and the customer experience is almost as important to the dealer as the sale itself. 

A positive customer experience can pay in dividends. They return for service a dozen times while they own the vehicle, and the word of mouth that can drive additional customers to your sales and service departments.

A number of automotive studies state that the average consumer will travel over 20 miles for a superior automotive sales experience, and many will pay more as well. 

It's your front line that creates first impressions, which is why dealership sales training is essential to meeting and managing customer expectations. Developing a sales staff with the right skills and training has a significant impact on the bottom line for any dealership. 

The nature of the dealership environment makes it difficult to build an optimal customer experience, with the cyclical nature of sales and finishing the month end strong, along with meeting OEM quotas and more. But the shift is inevitable. The idea of change and the uncertain is often scary, and it's easy to fall into the trap of just going with what's worked. 


In one report by EY the focus is on shifting from transactional to customer-centric. In another report by McKinsey that includes National Automobile Dealers Association (NADA) data, it suggests better practices equal bigger profits. 

Views: 77

Tags: dealership, sales, training


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service