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Dealer Demos Positively Impact In-Vehicle Technology Usage

Within today's digital age, building consumer trust in vehicle technology is critical. And, turns out, dealers play a significant role.
 

For instance, when a dealer demonstrated the in-vehicle mobile router to a buyer, usage of that technology increased by 21%. Similarly, dealer demonstrations of the heads-up display caused usage to also increase by 21%.

  
Further examples include built-in apps, which saw a 12% improvement in usage, and in-vehicle concierge, which saw a 6% improvement in usage.
  
Undoubtedly, dealer demonstrations have had a positive impact on in-vehicle technology usage.
  
To learn more, please visit jdpower.com
  

Views: 155

Tags: J.D. Power and Associates, automotive, dealer, retail, technology, usage

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