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NASHVILLE, Tenn. – Dataium, LLC, the largest aggregator of in-market automotive shopper behavior, has settled with the New Jersey consumer affairs division over an inquiry regarding the use of software code for tracking visitors to websites.
Officials with the Nashville-based company say they complied with state and federal laws, but settled to avoid the cost of litigation. Dataium fully cooperated with the inquiry by the New Jersey Division of Consumer Affairs, Office of Consumer Protection.
“Last week, we were able to resolve the inquiry amicably and without any findings of wrongdoing or admitting any liability,” said Angie Sherrell, Dataium Managing Director. “The order reaffirms that we will continue our current practices of complying with all applicable legal requirements pertaining to notice, disclosure and use of consumer information.”
“Dataium is committed to providing solutions for our clients that exceed industry standards and best practices for protecting the privacy rights of our clients and consumers in general. Since our inception, we have provided consumers with the ability to control the amount of data-sharing all the way to completely opting-out,” said Sherrell. She added, “This consent order brings the inquiry to a close, allows us to focus on our goal of enhancing the auto buying experience for all consumers, and will not have any adverse impact or cause any change or disruption of Dataium services.”
The availability, analysis and use of so-called “big data” are part of a larger national conversation about how companies share and use information to benefit the consumer. Dataium aspires to be a leader in best practices that provides safeguards for the consumer, transparency and value for our clients.
Who Is Dataium?
Dataium is the largest aggregator of online in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection, analysis, proprietary research and reporting technology, and is also known for its ASI™ index.
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