Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Automotive Shopper Intensity Report
The Dataium Automotive Shopper Intensity Index (ASI) is a leading indicator of Automotive Retail Sales.
Dataium historical tracking shows that Automotive Retail Sales closely mirror the fluctuations of the ASI. This index serves as an early predictor of the next 30 – 45 days of automotive retail sales.
Despite two major recalls within the past few months, shopping intensity around the Toyota brand remains at an all-time high, with the ASI ranking five Toyota models: the Camry, RAV4, Tacoma, Tundra and Prius in the top 10 for new vehicles. Moreover, the Toyota Camry gained a spot from last month to
rank highest in ASI of all new vehicles.
Similar to September, October introduced many newcomers to the top ten ASI ranking list, including three luxury imports: Acura's MDX and RDX along with the BMW 328i.
Additionally, in October, the former top ASI ranked auto for the past three months, the Chevrolet Silverado, experienced the largest declines in intensity of all new vehicles, and consequently, fell off the top ten list.
The Honda CRV, which has been consistently ranked in the top ten for new vehicles since July, moved up a spot in October, to rank fourth. Furthermore, despite the lack of manufacturer incentives, the CRV has consistently outperformed the compact SUV market since June.
Eric Brown, Dataium CEO stated, "Import brands continue to dominate consumer interest and show no sign of weakening. This is reflected in continued expansion of their US based production capacity and consistent release of new models that are attracting new consumers in to the market."
ADM Professional Community Members can download the entire report, including charts and detail by make and model by "right-Clicking" on the following link and selecting "Save File As" or the equivalent: Dataium_Nov_2012_ASI_Report.pdf
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