Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Shown below the Alex Snyder quote is Ralph Paglia's response to a post by Alex Snyder at DealerRefresh titled:
If you’ve ever worked in a dealership, located in a competitive market, you know exactly what I’m talking about.
Over the years I heard a lot of “we should do this because I feel it is the best way to do it” and “I think we should ____.” I rarely heard “I looked at the numbers and even though I don’t personally feel it is something I would use, the numbers don’t lie so we are going to do this.” There are quite a few operators and General Managers who have made careers off of “feelings”. They did this through a mix of talent, luck, short memories and the rule of equal incompetence. I can’t say that my own career hasn’t had a few of these elements mixed in. I’ll be the first to raise my hand and say guilty as charged.
Lately, I have heard “I think” and “I feel” more times than I care to think about. I’m taking a stand. No more decisions by gut. Give me stats and A/B tests." Click to Read the Full Post:written by Alex Snyder