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What do consumers want from mobile marketers? It’s obvious that prospective customers want a lot less spam and a lot more ham.
A recent industry study, examining consumer attitudes and perceptions about mobile marketing, indicated that 66 percent of consumers say they have received a text message or mobile alert from a brand. However, consumers complain that the majority of brands miss their target with messages people find not useful, irrelevant, or insufficiently personalized.
How do marketers miss the mark? Here are some consumer responses from the survey:
Forty one percent of survey participants indicated they would share more information with companies via mobile in exchange for relevant coupons or offers. Location data (20 percent) and demographic data (19 percent) were the most common forms of data people were willing to share.
Bottom line: consumers are willing to view marketer appeals. But they want more ham (offers, incentives, relevance) and less spam (random, incentive-less ads).
To learn more, check out the infographic below.