Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Crossovers Less Competitive Than SUVs

Black Book Lender Solutions analyzed historical vehicle segment data and has developed projected retention levels for the next 12 to 24 months. Below is the breakdown of projected retention across all 24 segments, with analysis of the segments expected to outperform and underperform.

Pickups Remain Strong 

Compact, Mid-Size and Full-Size Pickups have all enjoyed strong retention during the past 12 months and are expected to continue to outperform during the next 12-24 months, offering a strong growth opportunity for auto lenders looking to expand their portfolios. 

“Pickups are expected to remain strong for auto lenders during the next two years particularly since the service industry is picking up from an economy that wants to improve,” said Jeff Bunch, VP of Black Book Lender Solutions. “There continues to be low supply due to manufacturer cutbacks in those segments during the downturn.”  

Premium Sporty Cars will outperform the average vehicle retention rates over the next 12-24 months because of less supply currently in the market.

Crossovers Less Competitive Than SUVs

Full-Size CUVs such as the GMC Acadia, Buick Enclave, Ford Flex and Cadillac SRX will also outperform average retention. Consumers are replacing Full-Size SUVs with vehicles in this segment, which also has low supply and is less competitive than the SUVs.

Entry-Level Cars & Mini Vans To Underperform

Entry-Level Cars are projected to underperform average retention levels in the next 12-24 months. Vehicles in this segment include the Chevrolet Aveo, Honda Fit, Toyota Yaris and Hyundai Accent. Fuel prices have remained steady and greater fuel efficiency from mid-size segments is pulling customer demand.

Passenger Mini Vans are also projected to underperform in the near term as the popularity of crossover segments pull more customer demand and vehicle replacement.

Views: 40

Tags: auto, blackbook, cars, used

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service