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Cross Platform App: Boost Your Business!

Mobile business apps are advanced online marketing companions with a definitive competitive edge.
They have evolved into market information powerhouses that grant businesses the ability to make wise and decisive growth-related decisions. However, the existence of various mobile operating systems (OS) makes customized business app development expensive because you have to churn out separate apps to carter for the iOS and the Android platforms. In the recent past, there wasn’t a way out of this problem until the advent of cross-platform mobile development technologies.

Rising Above Myths

Some entrepreneurs shun the cross-platform mobile app development options based on mythical conceptions. They believe that you get optimum results when you spend more – taking on the “cheap isn’t effective” philosophy. The truth is that the tech world works toward cost reduction as attested to by the Hybrid HTML5 coding system that the cross-platform technology peg on. Subsequently, it’s mythical to assume that the use of Objective-C and Swift to harmonize iOS and Android mobile codes results in business app imperfections.

Riveting the Cross-Platform Concept

The ability to merge iOS and Android platforms seamlessly is an achievement that has been acquired progressively over the years by different tech entities. Facebook is credited with the creation of react native- a UI powered framework - while Microsoft is the creative force behind Xamarin. The cross-platform mobile app development tool utilizes the advanced C# programming language that easily swings between Android and iOS platforms with a touch of ingenuity. Other tools include Ionic, Kony, and PhoneGap. These tools are designed and built by reputable tech entities - ruling out the substandard claims that are plastered against them by biased tech reviews.

Types and Advantages

Native cross-platform and Hybrid HTML5 are the two major types of frameworks that app developers use to merge Android and iOS app functionalities. This is because they offer the following advantages:

  • Seamless integration of mobility platforms.
  • App visibility enhancement.
  • Interactive and customized user preferences.
  • Code realignment for easy modifications and updates.
  • Superior performance with minimal upgrade and maintenance fees.

Why Cross-platform?

Having a customized business app boosts sales and creates customer loyalty at an incredibly low cost. Ordinarily, you would need to order one app for each operating system (Android and iOS) and this is a costly affair. Cross-platform mobile development rules out the extra spending by giving you a way to widen your reach on both OS platforms using a single app. You also get to improve your time-to-market besides improving consumer engagement prospects in ways that beat the competition. Cross-platform optimizes your market output through a wider market reach system that runs on a 90% homogeneous code.


Having one business app for iOS users and another one for Android users creates double standards especially if one of the apps were to become problematic owing to technical problems. You spend more money on app development and maintenance – defeating the logic behind business cost-cutting strategies. Note that the end game is to adopt technologies that work best for your business by improving customer experience and nothing comes close to the cross-platform business app development option in this instance.

Views: 176

Tags: App:, Boost, Business!, Cross, Platform, Your


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