Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
Cross Channel Advertising Optimization
|by Dana Fornasar, Sr Product Marketing Manager, Advertising & Business Intelligence & Part-time Digital Demystification Delegate at Cobalt.|
Are you tired of listening to the marketing mumbo jumbo that everyone loves to use but hates to explain? Sometimes ya just gotta say, What the Buzz? Let’s debuzz digital, break down the chatter that matters and expand our digital dictionaries... all in seven sentences or less. Today’s buzzword is cross channel optimization. We’ve asked one of our resident Digital Demystification Delegates to explain what it is and why dealers should care.
Cross Channel Optimization
Want to learn more about cross channel optimization? Download the new eBook, Automotive Moneyball eBook download, to get an exclusive insider look at a cross channel optimization platform at work.
Are you dying to say, What the Buzz? Tell us what buzzword you want debuzzed in the comments below, and we’ll put our Digital Demystification Delegation on it!
Take a peek behind the curtain of a cross channel advertising platform. Download the new eBook, Advertising Metrics for Dealerships, to learn how to set your advertising budgets based on the metrics that move metal.
About the Author
|Dana Fornasar is a Sr Product Marketing Manager, Advertising & Business Intelligence at Cobalt. Her first car was a royal blue 1974 Volkswagen Super Beetle. Dana’s VW sadly met its demise during a sorority caravan en route to a Pearl Jam concert in Atlanta, where it fell victim to what was later confirmed to be the first and only rear-end collision caused by a flighty sorority girl. Blaring from her blown-out speakers at the time of the collision was ironically Pearl Jam’s newly released song Rearview mirror. True story. She brings 10 years of digital marketing experience to Cobalt. Before joining Cobalt, Dana worked with advertising & marketing teams at Expedia, Microsoft, and Paramount Pictures. Feel free to reach out to Dana at firstname.lastname@example.org.|