Automotive Digital Marketing

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Creativity in the Service Department

Creativity in the Service Department
A few weekends ago I took my vehicle in for routine service at the local dealer. As expected they greeted me in front of the service bay, opened the door for me even offered me a cup of coffee. During the check in process they asked me for my e-mail address and cell phone number and proceeded to inform me that they would "contact" me when my car was ready to be picked up.

3 hours later I received an e-mail and a text message with the subject being "I am ready to be picked up" the message contained a picture of my washed car in front of the dealership.

When I arrived to the service department to pick up my car I told the assistant manager that the text and e-mail of my car was a great idea, he simply replied thank you.

A week went by and the OEM customer service center called me to ask how my service experience was at the dealership. I could not help but give them 5's across the board.

I do not work at a Dealership, I work in the industry. There are several Dealerships in Southern California within a 25 mile radius that can service my vehicle. But the little creative details like this keep customers like me coming back.

Just wanted to share

Ron Harber

Views: 34

Tags: Harber, Ron


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Comment by Ron Harber on June 18, 2009 at 2:45pm
Yeah, me too...The age old saying in business "focus on the basics daily"
Comment by Pat DeFilippo on June 18, 2009 at 2:27pm
Ron, I can't remember when the dealership washed my car when I took it in for service? It used to be a common occurrence but they stopped doing it years ago probably to save money but it's little things like that that keep people coming back.

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