Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
With the growing importance of Youtube and video not to mention SEO I wanted to share with you all how easy it is to make a video walk around. I know this sounds difficult but it really isn't. Once you have the equipment and the software set up making your video walk arounds will go fast and easy. You will need to start out with a few basics.
1) a quite place to shoot video, preferably in a studio or a back lot.
2) a "quiet" backdrop. meaning a blank wall or area without a lot of distraction
3) an HD video camera with mic input. These can be purchased at an electronics store for about $300.00. I use a Cannon. Look for these features, HD, Mic input ( I can't stress this enough ), Fast zoom, Image stabilization.
4) a wireless lapel or "lavalier" microphone ( I went all out on this as the cheap ones break and get interference)
5) A Mac computer with iLife software. This part may be an expense but nobody does video better than Apple computers. I use a MacBook Pro laptop. The iLife software is $15.00 from the mac app store. You can find used ones on the apple store under refurbished or on e-bay. Using a Mac is simple and easy to use. The learning curve is very low and you will be up and running in no time.
6) Talent. Find someone in your dealership that is personable and is easy going. Have them watch video walk arounds on Youtube and watch newscaster. incentivize them for each video they make. Or do what I did, Use your call center reps to make the video.
Once you have the basics you can start shooting and editing to have your walk arounds come out looking like the pro's did it.
Take a look at a few of the video's I have shot over the past few weeks.
And this one.
I also made a salesperson "trailers" for our salespeople in our MINI Dealership.
I shot this salesperson video with my iPhone and had it edited and uploaded un about 45 minutes.
If you all feel that these are something you want to attempt, but don't know how to edit, shoot etc... I would be willing (if I get enough requests) to create some "how to videos" and show you how it is done.