Automotive Digital Marketing

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Create Custom Sales Magazines On Your iPad

FlipBoard Social Media MagazineThis is a follow-up article on the new iPad application called FlipBoard. I posted a video last month about my initial experience with this iPad sensation and now I have some more ideas to share.

I created a new Twitter account for this demonstration at This Twitter account was created to show how I could create my own social media magazine of my articles on digital marketing for car dealers.

In this example, I went to popular websites that I contribute content and Tweeted the links using this account. In effect, this account could be called "The Best of Pasch" because I have not following anyone else nor do I care if anyone follows it. Then I connected the FlipBoard application to this new Twitter feed and in seconds, a beautiful social media magazine was created.

PCG Digital

If you think about this application, you could do the same for a popular car that you sell. Create a Twitter feed and tweet all the third party reviews, photos, videos, etc for that ONE model. Then add that Twitter account to FlipBoard and you have a real-time, customized magazine with CONTENT YOU APPROVE.

If you kept up with this special "magazine" accounts, your FlipBoard magazines will grow in richness and information. If FlipBoard gets really popular, then you could advertising your Twitter Magazine Accounts for anyone to add to their FlipBoard.

Flipboard For Custom IRM Magazine

Since Twitter feeds are often cluttered by outside commentary from those that you follow, creating a clean account for FlipBoard to use a sales magazine is a new way to use this technology.

You could also create a special Twitter account for Automotive Internet Reputation Management (IRM) which tweets third party reviews websites that are positive about your dealership, your blog posts featuring customer reviews, articles on your work in the community, etc. Add a button on your FlipBoard and customers can follow what their peers are saying about their experience at your dealership.

While customers are waiting in the service lounge, you could have a number of custom electronic magazines to read on FlipBoard that changes every time they come in. This is a very cool application and for me. Now I have a consolidated social media magazine of best ideas and practices in digital marketing.

This may be a great tool for sales and also for people who like my articles to add to their Flipboard dashboard. Since you can follow anyone's twitter feed, these clean feeds will allow people to follow me on: and never get the chatter and distractions a normal feed would show on Flipboard.

So if you have Flipboard, please add a button for PCG!

Video Demonstration of FlipBoard

Since this video is 200MB, I have to use the Youtube EMBED command since I could not upload anything over 100 Mb.

Views: 35

Tags: flipboard, ipad, social media discovery, social media magazine


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Comment by Mike Fitzpatrick on August 2, 2010 at 3:18pm
Amazing how a tool that we didn't know we needed can change the way we do business. This is the first time that I have seen this application and I am sure just like you Brian my wheels are turning at the possibilities. Salespeople should be using this as their evidence manual complete with information about their family. Leave your client with your iPad while you take their offer in, have it cued up with information about the vehicle that they are buying complete with comparison videos and other content and I can't help but think closing percentages should go up. Thanks for sharing Brian.

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