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Social media gives you the opportunity to talk to the world in real time about what you're watching on TV. By posting to Facebook or Twitter on your smartphone, you can reach far beyond the world of your ugly upholstered couch and tell the world what you think about what you see. Positive words about a show can encourage your friends to watch it, and vice versa.
Now, think about the millions of people who use social networks and how many of them post about what they see on TV. Yes, couch potatoes have influence in numbers. The impact of social media discussions should play a role in placing media for automotive advertising.
In a recent Mashable article, the Senior VP of Bravo Digital Media shares how tracking social conversation gives insight into how many people are talking about shows, what their opinions are, and how these discussions tie into ratings. Networks can use these social results to see what works and what doesn't.
Ultimately, social stats can also show what shows are best for auto dealer ads and what demographics are watching which shows at which times. The possibilities are endless.