Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Cooking Google’s Golden Goose - What we Know of Google’s Behavior

SEO and SEM are used interchangeably by the novice marketer and the unknowing client. SEM and PPC are used interchangeably by the adept agency and experienced client-side marketer.

This separation of church and state is starting to blend. It used to be that organic and paid search were undeniably, uniquely different. Certainly, that was one key to Google's success, but it's actually remarkable to consider:

  • Google doesn’t let ads run out of control. Statistically speaking the click-through rate is 2% for all ads. 

98% of the time Google does NOT generate advertising income even when the messaging for their ads is present. Even though those clicks, display ads, and video views represent approximately 84% of the company’s income, they just don’t compromise on their company’s promise to “Organize the World’s Information”. 

Relevance wins.

On many occasions, search result pages don't show ads at all. Meanwhile, the clicks are becoming more and more relevant to consumers and especially so during the shopping phase of searching.

Google knows that if they ruin the experience of their search product, everyone will stop using it. So, whether it’s organic search, paid search, display or video they just aren’t willing to cook the Golden Google Goose of Relevance.

Views: 33

Tags: #GMB, #Google, #blog, #cardealership, #google, #opinion, #sales


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service