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Great content comes in several forms.
However, many people think of content as just the written word, such as blogs and articles. For those who aren’t writers, or don’t have the time to write, this can seem like a daunting task.
It’s tough coming up with ideas and, even when you do, explaining your idea in writing, rather than speaking about it in person, can be difficult.
Well, I have great news for those of you that feel that way. One of the most popular forms of content today is also the easiest to produce. It can also be the best way to get your message to your audience in your own words –and that is video.
Video content plays well across all publishing points.
Your website, YouTube and other social media channels see increased engagement and studies show that these days audiences prefer video content. As a result, publishing platforms give video content increased reach.
Here are a few pointers that can help with developing video blogs:
Don’t let content scare you.
There are many ways to produce educational, thought leadership content both written and with video. Of course, something else to consider is utilizing a mixture of both. This is the best way to increase the chance of your content being devoured by your audience. Whichever medium you choose, content can be the simplest, most effective and least expensive way to get you and your company in front of your audience on a regular basis.
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Tags: PR, automotive, blog, carter, content, dealership, engagement, marketing, media, social, More…video, west
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