Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Consumers Unaffected By False MPG Claims

Vehicle recalls and false MPG claims have been reported recently in the world of automotive. How concerning are these issues for drivers and car shoppers? Swapalease.com, the world’s largest automotive lease marketplace, conducted a survey recently to check the pulse of car shoppers to find out where they stand on these issues.

 

On several of the questions, many drivers and car shoppers appear to be bothered by both issues. However, car lease experts at Swapalease.com were surprised at the number of people who do not appear to be troubled by these issues. In fact, on some of the questions, the clear majority of people accept these problems as simply a part of today’s car culture and would rather focus on other priorities when shopping for a vehicle.

 

“The feedback from our survey shows how many of today’s car shoppers aren’t very concerned with these issues right now, which is surprising because of the safety and economic implications tied to each,” said Scot Hall, Executive Vice President of Swapalease.com.

 

On the topic of vehicle recalls, roughly 70 percent of respondents feel there are a lot of recalls today, but they also believe it’s simply a normal part of everyday life now. In fact, while 42 percent of people try to keep up with recall updates, approximately 90 percent of respondents don’t feel the recalls make them nervous about other vehicles on the road. Ultimately, nearly 50 percent of respondents said the recalls will not affect their next purchase or lease decision on their next vehicle.

 

With all the talk of false MPG claims in the news, a surprising number of people are also not bothered by recent news items. Nearly 40 percent of respondents are not moved by the issue, nor do they believe it’s a matter to be taken seriously. An additional 40 percent of respondents feel that false MPG claims will not affect their decision to purchase or lease their next vehicle.

 

Headquartered in Cincinnati, Ohio, Swapalease.com is the world’s largest automotive lease marketplace and the pioneer in facilitating lease transfers online. More specifically Swapalease.com matches individuals who want to get out of their lease with people who are looking for short-term lease agreements. Prospective buyers can search the listings for the exact vehicle they want, and then register for a nominal fee, allowing them to use Swapalease.com’s safe online system to contact the prospective seller and close the deal.

Views: 28

Tags: Car, Lease, Swap, Swapalease.com

Comment

Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

2. Sorry, your CRM technology is outdated!

Posted by Matt Watson on June 21, 2009

3. Main SEO Trends 2019

Posted by Kevin Lewis on January 24, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service