Consumers Increasingly Distrust Company and Corporate Blogs

By Lance Winslow


Apparently the verdict is back on how much consumers trust company and corporate blogs these days; "Survey Says!" They don't. In fact, the rating was lower than you might have expected, yes, it was almost twice as high as the US congress, but that is not saying much now is it?

Indeed, this is the reality. Consumers, especially online consumers are wise to how much can be trusted on the Internet. They assume that corporations use blogs to hype their brand, products and/or services, what consumers perhaps do not understand is that companies have communication directors and risk management departments and they are extremely careful not to misrepresent.

Still it seems consumers just do not trust what is written on them. Of course in defense of the corporations with communication blogs, they are extremely careful in what they post, even if a lot of it is laced in PR. As an online writer in retirement that often advises and helps out with blogging content (bloggingcontent.net), I have certainly noticed the good, bad and ugly in the corporate blogosphere.

Car Dealerships need blogs for a more personal approach and reaching out to customers, it's actually the communication tool of choice to reach the tech savvy mellinnials. There is a right way and a wrong way, and several ways that are in the middle. I think I agree with Forrester Research, (firm that did the survey) but I also know that loyal brand consumers do appreciate the blogs, as they talk to them and not market at them. No matter what you conclude this is an interesting topic.

One thing that customers like to see on Dealership Blogs is a referral page to other autoservices that are not available at the dealership but come as highly recommended. Surrounding your company with other strong community based local companies can help overcome any mistrust online.

www.TeamYellow.com


By Lance Winslow

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