Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
Here we are again. The weeks are flying by and today I'll post my conclusion of the 15 Free Tools To Monitor The Social Media Sphere - Part 3. I hope that you found at least one new tool in the last 3 weeks, which was a "new one" for you, and I wish you and your endeavor "Social Media Marketing" success!
Here are my last five freebies:
Google Alerts: The God-Father of monitoring tools. A necessity to set up this alert system for your dealership or any other company. Use your Brand you are selling as keyword in combination of your town you are operating in. Further keyword being used as an alert would be Owner’s name, General Manager’s name, Sales Manager’s name and of course dealership name.
VJ’s comment: “LUKE...I AM YOUR FATHER! Come on folks when you not have heard about them, we need to change profession. Do we?!”
Board Reader: As the title uncovers, this monitoring tool is searching for mentioning in Forums and Discussion Boards.
VJ’s comment: “Just think about all the automotive fanatics who have forums and boards and sharing their wisdom. I guarantee you you will find comments how they think (and speak) about dealerships around them and which dealer they would consider (or not)!”
Spy: You can determine how many results will be shown with a pull-down menu. From 10 threads up to 100 threads on your keyword result.
VJ’s comment: “Love the automated, down scrolling feed. Very efficient to monitor!”
Twitter Search: Sometime we don’t see the woods because of the trees in front of us…Twitter search is one of my favorites to see what is buzzing right now and from where it is coming. It can’t get more real-time than that!
VJ’s comment: “In my opinion one of the most valuable "search engines" behind the big four Google, YouTube, Yahoo and Bing. What ever search for you will find for sure a thread about it!”
Bloglines: You need to establish an account for this tool, but as I said – IT IS FREE! The dashboard can be customize similar to an iGoogle dash through drag and drop. It appears as your own chosen monitor and news feed aggregator.
VJ’s comment: “The customization feature really let you create a feed, which will fit YOUR needs!”
So, that is it and hopefully will get you going. I also wanted to mention that I did not forget about the fantastic platforms and tools of delicious, digg, metacafe or my all-time favorite for finding great pictures and post inspirations for my first BMW blog – ALLTOP. This time I decided to share some other “kids on the block”, who are doing a great job as well. Hope you'll like it. And please keep in mind, in case you come to the conclusion that there is now way you can dive into this "monitoring thing" yourself please feel free to contact me to guide you into another direction.