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So I am working on various digital marketing efforts for this dealership and I decided to do some research to see what photo sharing sites have the best benefits. I mean I know Flickr to be the best but it has been a while since I last researched. I figured photobucket , shutterfly, and others would have similar results. Well I came up with a nice comparison that shows Flickr to be the ultimate site hands down.
|H1 tag||Tagging Options||Optimized URLs||IMG
|Photos can be Grouped
to save favorites,
& display list on
|photobucket||8||800k+||image hosting/sharing site|
|DropShots||6||8k||Framed photo pages kill SEO!||image hosting/sharing site|
|Shutterfly||8||68k||AJAX is crappy for SEO!||image hosting/sharing site|
|slide||7||311k||Flash-based, so not great for SEO. allows you to make slideshows/screensavers out of photos - a number of blogs/news services and sites like flickr & MySpace are already set up through here, so your photos could already be appearing here. Not really a photo sharing site, but a way of sharing your photos from elsewhere via a slideshow.||Slideshow hosting site|
|PBase.com||8||2.75 million||Allows voting for images.||image hosting/sharing site|
|Webshots||8||11 million||Allows any user to use the images on other sites. Has Facebook integration.�||image hosting/sharing site|
|SmugMug||8||5.35 million||entire caption used as ALT text --||image hosting/sharing site|
|MyPhotoAlbum||8||147k||image hosting/sharing site|
|PhotoSite||8||514k||image hosting/sharing site|
|Fotki||7||2.4 million||image hosting/sharing site|
|dotPhoto||7||130k||Allows users to rate galleries.||image hosting/sharing site|
|Phanfare||6||11k||Automatically sets up a unique third-level domain name for each user! Also provides RSS feed to update users when you add galleries/pix.||image hosting/sharing site|
|Kodakgallery||?||?||?||?||?||?||?||?||?||?||?||0||10k||Amazing that this venerable photography company has crappy SEO! Main page is redirecting, causing the homepage's PageRank to break.||image hosting/sharing site|
|23||7||489k||Seems quite immitative of Flickr||image hosting/sharing site|
|snapfish||8||22k||image hosting/sharing site|
|PictureTrail||6||258k||Provides option to disable right-cli||image hosting/sharing site|
|eSnips||5||305k||Homepage redirects! Also bad: indiv photo pages have two sets of HEAD and BODY tags!||image hosting/sharing site|
|flukiest||5||11k||image hosting/sharing site|
|Parazz||5||4k||Too much Flash/AJAX, though has XML/RSS||image hosting/sharing site|
|PixPulse||6||56k||Allows users to vote on images.||image hosting/sharing site|
|Riya||?||?||?||?||?||?||?||?||?||?||?||7||13k||Bad: requires image uploader application, so I didn't test further||true image search engine and hosting site|
|Ringo||6||61k||Integrates with MySpace easily||image hosting/sharing site|
|MySpace.com||8||19.4 million||Not very valuable for image optimi||social networking site|
|7||22k||Has nice ability to associate people within an image with their facebook profiles -- this people-tagging function is very cool.||social networking site|
|flickr||9||29.3 million||Great API allows for mashups and better distributions.||image hosting/sharing site|
For "Optimized URLs", I counted them if they were not querystringed or if they are using mod/rewrite -- I didn't check for whether keywords are allowed/included in URLs - In a few cases, the TITLE was replicated in the URL for good keyword weight, but in most cases the URL is just a randomly assigned number.
For "PR", I just show the Google PageRank of the site's homepage.
For KodakGallery and Riya, both services required installation of their image loading software. Since I didn't want to load this software, I was unable to test their features for the chart. However, their PageRanks and # Pages Indexed were so low that they likely don't offer much that's worthwhile for optimization.
This comparison research was published in conjunction with a presentation on optimization through image sharing sites by Chris Silver Smith, presented at a number of conferences.
The Image Sharing Site SEO Comparison was provided courtesy of Argent Media, Dallas, Tx..
I recreated the spreadsheet that Argent Media used to publish their Photo Hosting Site SEO Comparison and am making it available to Stan's readers for download - use this link: Online Image Service Site SEO Evaluations
Here is the link to check out the source site: http://silvery.com/PhotoSharingComparison.html