Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.


The common currency for marketing metrics for dealers could be CPM (cost per thousand impressions).


CPM’s a great level set, but there’s a reason why it hasn’t received widespread adoption and/or utilization. Like other Hulu and YouTube wannabes, Disney will deliver its own platform. In addition, ESPN, AT&T and Xfinity seem to be down an additional path to advise and sell you on over-the-top advertising.


And on the other side, Amazon and Netflix are starting to crank out more content than ABC, CBS and Fox, and you’ve got to wonder if we’re coming together or fracturing at unprecedented levels?


We’re fracturing.


With the inherent, instant, internet competition, don’t look for there to be a union of the masses anytime soon. We can watch what we want when we want on our phones. The cable box of the past is now the smart phone in our hands.


The common currency of marketing won’t be reliably available any sooner than when 16,000+ franchised dealers and 20,000 independent dealers across the US agree to the adoption of similar accounting standards and practices.


Don’t dream the impossible dream. Find someone that understands the VALUE of the advertising you buy and who’s able to share how to measure performance through results.

Views: 34

Tags: SEO, advertising, automotive, best, currency, dealership, digital, marketing, practices, search, More…standards


Oops... You need to stop "Lurking" on ADM and become a more genuine Automotive Professional by completing your membership registration. As a registered ADM Member, you can post comments, publish your own articles (be a star!) and start Forum discussions. Stop being an online "Peeping Tom" and JOIN ADM RIGHT NOW!

Join Automotive Digital Marketing

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers

loading ...

ADM Badge


Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......



ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service