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There were a five noteworthy products that I discovered at NADA which have been awarded to PCG Spotlight Award for the 2012 Convention . I will be writing about all five products, and this article is the first in the five-part series.
The first PCG Spotlight Award Winner on my list was the new “Flex” website enhancements to Cobalt websites. The ADP booth was buzzing with activity and the Cobalt team was busy showing just how flexible their new websites can be.
Cobalt will roll-out the Flex technology upgrade over the coming months to existing Cobalt website owners. Dealers on the Cobalt platform will be receiving notifications on this upgrade shortly.
The Flex technology will finally dispel the notion that Cobalt websites are too template or “cookie-cutter”. This is a common complaint that I hear from Cobalt owners so the design team is listening.
It’s time to recognize that the ADP/Cobalt merger has provided accelerated innovation and upgrades to dealers. John Holt has done a masterful job of making this transition work.
The Flex feature allows “drag and drop” redesign of your existing websites in minutes. The software is intuitive and requires no HTML programming. Flex is an ideal feature for any dealer wanting to change up the look of their website. The real question is just how many dealers will take advantage of this tool.
Cobalt has designed over 1,000 template “starting points” and their initial widget library will be expanded as more dealers provide input to their new Flex design panel. The design tool has themed templates and color palettes.
Dealers looking to spruce up their site with a special weekend promotion will not have to wait for a ProCare representative to make a change. It’s just that easy to move, add, or change the design.
Some OEM’s may lock down some design elements but according to Cobalt, those restrictions are often over exaggerated.
With the recent upgrade of Cobalt VDP page architecture for search engine optimization, the Flex upgrade will please anyone on the Cobalt platform to engage and optimize their primary OEM marketing tool.
Brian Pasch, CEO
PCG Digital Marketing
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