Automotive Marketing Professional Community for Car Dealers, OEM and Suppliers
This week Cobalt announced PowerBrand, a new dealer-controlled, multichannel dealership advertising solution that leverages the automotive industry’s first and most advanced hyper-local advertising platform. PowerBrand dynamically integrates advertising across five different digital media channels and thousands of media properties to build a dealership’s local brand and promote its products and services.
Dealer marketing spend is reallocated daily to achieve the media mix that is performing best in the hyper-local market and driving opportunity for the store. Delivered as a service, Cobalt PowerBrand makes sophisticated, custom digital advertising programs available to individual dealerships.
Cobalt is the largest global provider of auto dealer digital advertising for, offering programs for dealers to deliver online experiences aligned with their manufacturer partners as well as dealer-directed advertising solutions for specific media such as Display, Search, Retargeting, Mobile, Video, Website and Social. PowerBrand is a major enhancement to Cobalt’s dealer-directed offers, providing a coordinated multichannel advertising program supported by highly skilled digital advertising specialists and advanced advertising optimization powered by Cobalt’s business intelligence platforms.
Features of Cobalt PowerBrand
“For the first time, Cobalt is taking its multichannel enterprise advertising model and making these incredible capabilities available for custom dealer-directed campaigns,” said Max Steckler, Cobalt Vice President of Advertising. “PowerBrand complements our manufacturer-aligned Digital Advertising Package, allowing dealers to enjoy the same hyper-local targeting and premium coverage previously only available to top tier national advertisers.”
“Created in response to demand from advanced dealers and dealer groups, PowerBrand is the latest in a line of products designed to fulfill the increasing dealer appetite for more media options, more customization and more control,” says Steckler. “It’s our responsibility to deliver on the increased ambition of a changing marketplace, which we’ve done through advanced products like PowerBrand, Flex Websites and Flex DAP.”
PowerBrand is available immediately.
Visit our product page to schedule your personal demo and boost your brand with PowerBrand.