Professional Community for Car Dealers, Automotive Marketers and Sales Managers
People that argue that social media is not effective really do not have a valid arguement, in my humble opinion of course. Social media is still advertising and traffic and social media sites are placed high on search engines. For example, the Alexa rating on Facebook is the 2nd most viewed site in the world, only outdone by Google itself.
I will say that the social media revolves heavily around the "friends or groups" of the account being used. If you are doing advertising in multiple different states and your facebook friends are only in one particular region, Albert Einstein would not have to point out the holes. It does not change the search engine ranking, but whoever is controlling the Myspace, Facebook, Twitter, Corkin page, etc must also be very active on it to outweigh keyword searches for areas.
To sell to a consumer, you must think like a consumer. The more you know the harder it gets, but I think it is fair to say if you are searching for a vehicle and type into a search engine, "2005 Ford F-350 Honolulu" it encompasses what a potential customer would typically write. Okay, I pulled that car out of my head and used Hawaii because I have been doing work for a participating dealership there, but let us do an expirement and see what "2005 Ford F-350 Honolulu" pulls in a search engine.
I use google.
1st hit: e-cars-hawaii-detailing-this company does a detailing service.
2nd hit: Craigslist ad.
3rd hit: Craigslist ad.
Not one hit on the main page attributes to any social media sites. Do I think it is valuable for car dealerships to develop their own? Absolutely, but as far as incorporating it into a marketing strategy if you are venturing all over the United States can pose specific problems.
I am probably the closest thing to a Craigslist proffessional there is and am proud to say that I find Craig Newmark one of the most genius and great Internet guys out there. Posting on classified sites such as Craigslist, Backpage, Kijiji, Carsforsale.com, etc is no doubt a source to more traffic imaginable and in my humble opinion and factual discoveries, far outweighs any social media attempts.