There is no wonder why the auto industry is fueling engagement from all over social media, thanks to their social media strategy and amazing marketing skills which plays an important role for generating leads.
The most common sites that are widely used by digital advertising agencies for automotive industry are Facebook, Instagram, Twitter, Pinterest and Google Plus. Most of you must have observed that every major car launch or ad campaign will have that social component which boosts their presence on media like television and radio. It also creates a strong audience base and followers on Facebook and Twitter.
Let us see some examples of automobile firms that have created impressive yet classy social media ad campaigns: -
- The stuntman of Chevrolet: - Chevy is a company that manufactures fuel-efficient cars and thus reduces fuel usage. To illustrate this, Chevy chooses a series of stunts which are performed by rock stars, athletes and robotic experts. The effort succeeded with 120,000+ viewers and many happy customers. The most jazzy and prominent step taken by Chevy was to launch Game Time. It is an app that was created to compliment the Super Bowl commercials. The marketing strategy was to keep viewers away from competitors and engage them with Chevrolet instead. The game was based on Sonic commercials in which those people who answered the trivia question could participate the lucky draw for a new Chevy Sonic. It is estimated that there are about 130,000 simultaneous users and 700,000 downloads in two weeks, beating the apps of Facebook and angry birds.
- The BMW “Face City” game: - This game was very interesting as under this campaign, customers were asked to upload their picture to make it more personalized. The idea behind this is to make a portrait with the localities of the city chosen by the customers. Then a BMW 1 series car driven by that customer is shown in that city area. Once the content is uploaded to Facebook, the users get to name and tag various features from the name of their friends by creating a snowball effect. Another stunning feature is the background music which was generated through the preferences from the user’s profile. This amazing game was estimated to be seen by 300,000 visitors and has generated 390 Face City experiences.
- Volkswagen: - It has created a simple yet classy app that is a combination of HTML5, web sockets, geolocation and Twitter to incorporate the pieces of the beetle story into a board that can be scrolled. No official video, no game just a powerful technology to upload the video about the experience of a user. It is an awesome example of how well spun a social media ad could be. It is also a prominent ad campaign recognized by famous digital advertising agencies for automotive industry.
- Audi stunt for Face bookers: - Audi is a company that believes in more than likes on Facebook. For their social media ad campaign, Dindo Capello, an Italian endurance racing driver, was invited to drive Audi R8 and a video was made. Audi created prints using the designs generated by Audi R8 tire marks, signed by Dindo Capello. Moreover, this ad was also broadcasted on TV to attract new customers. The campaign has shown its effectiveness, and the fan base of Audi has increased by 17%.