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Pinterest is now opening its arms to businesses by offering some business-friendly options on their photo sharing social network.

One of the key features that caught my eye was getting a link back to your main website from Pinterest. In most social networks, you just have to add in the URL, but Pinterest has you taking a few steps to "claim" your business profile.

Once I went through the steps, our business page now prominently displays a link back to our website:

Start claiming your Pinterest business profile today as part of your social media strategy and link building campaign.

UPDATED: Already have an account? Upgrade here.

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Comment by Cathy Nesbit on November 15, 2012 at 12:54pm


"Women rule the world :)"

Your comment was so worth repeating I just had to do it :)

Comment by Alexander Lau on November 15, 2012 at 11:55am

George, if I were you and you've probably already have done this. Go out and grab as many of them now. IMO, they're going to have to switch up the rules engine on URL nomenclature. There's no way businesses are going to respect their current process. I could be wrong... but I don't see any other way for them to do it.

Comment by Alexander Lau on November 15, 2012 at 11:47am

George, I get you.

Eventually, Pinterest isn't going to allow cybersquatters to sit on that stuff. They're going to keep this legit, much the way Facebook does. I'm sure they are going to change this around in the near future. It wouldn't make much sense to allow Tara a Vegan own: I see your point though.

They are going to HAVE to change that policy around. Force a username, get rid of general subfolders. I could be wrong, but I doubt they will allow that to persist.

In terms of or the like, they are going to have to come up with a better authentication method, again much like Facebook did. Ex: otherwise, businesses aren't going to play along very nicely. In fact, a lot of generic keywords, Facebook has ruled out as accounts, Ex:

Comment by George Nenni on November 15, 2012 at 11:39am

Alex, my big concern for dealers is securing their brand name, i.e.

When you look at key account names, such as:

...many more, key words and phrases gobbled up early. #cybersquatters

Comment by Alexander Lau on November 15, 2012 at 11:05am

Zuckerberg knows that, Facebook is a digital circus. Clowns galore with a 3 Ring Leader at the helm. He's scared of Pinterest.

Comment by Christine Rochelle on November 15, 2012 at 10:53am

Women rule the world :)

Comment by Alexander Lau on November 15, 2012 at 10:48am

Christine, for a while SEO's were massively dumping (probably using proprietary built bots as well) links on to Pinterest for their clients. Pinterest got wind of it and changed their philosophy. The magnitude of female buying power is what'll drive Pinterest above and beyond what Facebook offers from a business model perspective. Watch and see! At least that is my theory...


Comment by Christine Rochelle on November 15, 2012 at 10:44am

Alex - Pinterest is a mix of follow and no follow links, but these links are follow links! I agree with you - the file you have to put on your website means no spammers. Like I mentioned above, they're the first to do that, which is great! 

Comment by Alexander Lau on November 15, 2012 at 10:40am

I suppose adding your website in your account will act as a credible high PR back or inbound link as well for SEO purposes...? That is if they've lifted their 'nofollow' filter on that specific mechanism...?


Pinterest is also launching a business microsite displaying case studies from brands like Etsy and Jetsetter, as well as best practices and guidelines for brands.


Spammers and cybersquatters aren't going to be able to steal or spoof your name. More than likely they will eventually adopt the same policies and process that Facebook did in terms of ownership. In fact, "Companies will now be able to create business accounts, which allows them to enter just a business name — rather than a first and last — and verify their websites using a hidden line of code. Once the code has been recognized, businesses will receive a verification badge on their Pinterest profile pages. It’s not quite as good as Twitter’s profile verification — it would still be easy for someone to impersonate a company on Pinterest by verifying a URL that was similar but not owned by the brand — but it’s a start." - Mashable


Existing accounts will be able to switch over to business accounts.


Pinterest, a major player in the Social Media crank, dealerships would be foolish not to take part in owning their own page. Social is 8 to 10% of SEO and I look for it to be worth even more than backlinks in the next one to two years. I could be wrong, but it wouldn't surprise me if the importance of social interaction eclipses the importance of back linking, sometime in the near future (~2013 / early 2014).

Comment by Ralph Paglia on November 15, 2012 at 9:59am

Christine, thank you very much for such a high value and timely article... I know that there are hundreds of ADM members who will receive great value from the information you have provided here...

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