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Chrysler's Super Bowl ad was bold. It aligned luxury with Detroit and the edge of Eminem. It was daring, inspiring, fresh and needed. It was beautifully filmed and edited, boasted impressive copy writing, and it was delivered at the perfect time for Chrysler, Detroit, and the country. And often timing is more important than anything, much to all of our fabulous creative friends’ dismay. But in this case, great creative aligned with perfect timing. Let’s only hope it results in sales. Only time will tell.


Another impressive acknowledgement for this campaign is that you can see it flawlessly executed to print, radio and direct marketing and, of course, online. This inspiring ad is the way to start a conversation and we all need to take note.


To truly engage don't just do the ordinary ad or talk about the same old sale of the month. Don't create the typical dealer advertising; challenge your agency to be more interesting and creative. Risk a new approach, new visuals, and talk directly to your community, highlight who they are and what they stand for in exciting ways. If you have the right media partner, they will find what meets your culture and help you create more interesting ads that represent your organization and the community you support. They will know how to engage your customers and prospects through your story in order to connect and sell more units.


For those of us born and raised in and around Detroit, the Chrysler ad brought chills. We felt pride and yes, we felt inspired. Auto dealers around the country, every single day work and support communities each with their own story, personality and inspiration. Dealers have been living within the depths of the country’s economic challenges for the last several years. But take a cue from Chrysler, find your community’s story, I’m sure you know what it is, share your personal contributions and strive to be an inspiration.


Sometimes Detroit is looked upon as a foreign country. I’ve even been asked with a tone of shock, you live there? Yes, I do, in a suburb, but worked in downtown Detroit for over 15 years. I’m actually a small town girl who came to Detroit naïve and innocent. The city embraced me, taught me and showed me what it meant to care.


Start a conversation like Chrysler did and talk about your community and your contribution to it. We need you. Talk to us.  Be bold, be inspired and be authentic, and let’s sell some cars, people!


Imported from Detroit.




From a biased import from Flint to Detroit who has lived through the worse and best of the auto industry.

Views: 35

Tags: Chrysler, ad, auto, dealers


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