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Chris Brogan's Used Car Sales Experience

Don't know whether you guys have seen our recent blog post It was fascinating to hear how Chris got a Camaro shipped from Texas, rather than buying from the East coast and the experience he had with dealers along the way...

Views: 60

Tags: car, citnow, live, sales, used, video, zype


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Comment by Donna Barradale on December 8, 2010 at 10:06am
Good point, it's of course a Chevy...
Comment by Donna Barradale on December 7, 2010 at 1:56pm
Hi Ralph, that's an interesting question! Personally, I think Chris Brogan's experience in this particular case can be a familiar one for many. He obviously didn't have a good experience locally (which doesn't mean all local dealers aren't going to provide good service, that simply isn't true - or fair!), but what it does highlight is the ease of doing business with other dealers several hundred miles away. This kind of business model is now made possible with the internet and will bring both opportunities as well as challenges to dealers, many of whom are established local heroes, but will feel pressure from other dealers, who may be anywhere in the country, but who now have the opportunity to sell to their customer base.
Comment by Ralph Paglia on December 7, 2010 at 1:10pm
I remember reading this story awhile ago... Do you think Brogan's experience was in any way different because he is a well known author and marketer?

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