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Chicago October 23-25: WHAT IS INTERNET SALES 20 GROUP?


A typical "20 group" is structured for Dealer Principals and General Managers to meet and discuss some ideas and techniques for success. Most "20 Groups" are brand specific to a manufacturer or franchise. Dealers from the same OEMs would get together and compare numbers, discuss incentives, MPA's and see where they rank among others in their franchise. "20 groups" are a great way to network, and keep in touch with other dealers across the country and especially help each other grow, evolve their dealerships to maximum potential. “20 groups” are about “Synergy” bottom line.


Our CEO, Sean V. Bradley and Dealer Synergy are very proud to launch the first and only "Internet Sales" specific 20 group. Sean V. Bradley has been in the Automotive Internet Sales and Business Development arena for over thirteen and half years. Sean V. Bradley is a pioneer in Automotive Internet Sales, Business Development and Digital Marketing. As one of the Automotive industry’s leading subject matter experts he has written for over 13 national publications, has a column in AutoSuccess Magazine and is currently finalizing his first book on Automotive Digital Marketing (To be released at NADA 2013). Sean has spoken to over 75 NADA and NCM dealer 20 groups in the last couple of years. Sean has been an expert speaker for every relevant conference in the Automotive Industry like the JD Power and Associates Internet Round Table, The Digital Dealer Conference as a “General Assembly Speaker” and of course as an official NADA convention speaker 3 years in a row. All of Sean V. Bradley’s workshops sell out and / or result in a standing room only scenario. Both at Digital Dealer and NADA, Sean’s workshops would be overflowing with attendees and the convention had to get a bigger room!


The Internet Sales 20 Group is influenced by the traditional 20 group model from organizations like NADA and NCM, it will include benchmarking and composites. There will be a back end Technology (Content Management) system, Internet Sales 20 Group Social Media Component And much more… “Internet Sales 20 Group” is the next evolution in 20 groups.


One of the most powerful aspects of the Internet Sales 20 Group is that members will be able to access theInternet Sales Composite. This is a very important tool that will show a Dealer Principal or GM exactly what their Strengths, Weaknesses, Opportunities and Threats (S.W.O.T.) are. Furthermore, not only is the Internet Sales Composite a great S.W.O.T. tool for you and your organization for real time analysis but the best part is that you can see where you compare / “stack up” against other members of the Internet Sales 20 Group. You will be able to see if you are “Above” or “Below” 20 Group standards. To ensure that we built the absolute most powerful Internet Sales Composite Sean V. Bradley took his almost 14 years of Automotive Internet Sales, BDC and Digital Marketing experience as well as recruited both current and former NADA and NCM moderators as well as a nationally recognized Dealer Principal, Bill Finocchiaro. Bill is the President of Peruzzi Toyota and has been featured in numerous industry magazines and even was on the cover of Auto Dealer Monthly Magazine for taking his dealership’s Internet Sales from 35 units per month to over 120 units per month! Sean took all of this experience, ideas, knowledge and passion and created the Internet Sales Composite.


  • Why Attend this Workshop

    The 3 Day Intensive Workshop and Internet Sales 20 Group that is designed for executive Management of the dealership. Learn more

  • Compare us

    Compare us to other Automotive Internet Sales Workshops. You will find that we go above and beyond all expectations. Learn more

  • VIP Networking Event

    Relax, network, share ideas, and enjoy spectacular food, drink, and the company of other dealers and Dealer Synergy experts.Learn more

  • Join Internet Sales 20 Group Now!

    Sign up for the Internet Sales 20 Group today to learn the secrets on how to increase and drive traffic to you automotive dealer.Learn more

Ralph Paglia will be speaking at and participating in this event being held in Chicago from October 23rd to the 25th... If you were not able to attend AutoCon 2012, this is a great opportunity to acquire the information, insight and inspiration needed to drive major improvements to your dealership's online marketing and sales capabilities. Be sure to register ASAP because seating is very limited and only the best dealers and thought leaders will be allowed to participate.

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Tags: 23-25, Car Dealer, Chicago, INTERNET SALES 20 GROUP, ISM, Internet Sales Manager, October, WHAT IS A


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Comment by Sean V. Bradley on September 15, 2012 at 2:34pm

Ralph... Its SO on! I'm gonna get my "Don King" on LOL!!! 

Comment by Ralph Paglia on September 14, 2012 at 8:34pm

Sean, I had almost forgotten about that "incident" in Atlanta! Did you know that JD Rucker and I have had several public debates since then?  What I find hilarious is the very same social media strategy that caused JD to storm my stage in Atlanta he now concedes as being a recommended best practice... He still won't admit he was wrong, but says the landscape has changed since 2009... LOL... You should have J.D. Rucker and I on a panel session together... I will kick his A$#!

Comment by Sean V. Bradley on September 14, 2012 at 4:52pm

It is an honor to have you speaking at this 20 Group Ralph! I am looking forward to Paglia / Rucker (Round 2) LOL! 

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