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Check Out These Suggestions For Competitive Article Marketing Strategies

Article marketing doesn't have to be a mystery to you nor do you have to twist your mind around and around, trying to figure it out. The process can be quite simple, whether you use a service provider to offer you high-quality articles or create the articles yourself. Make your decisions with these tips in mind, so you are able to utilize a highly effective marketing practice today.

  

Improve your site's search ranking by including more internal links. When you add new content to the page, link back to previous content. For instance, if you have a blog about recipes and are posting an Italian pasta dish, link back to a previous recipe you wrote about lasagna. When you do this, you automatically boost internal traffic within your site, which can raise your ranking.

   

Use specific, concrete words in your title. Your article's title should concisely describe what the reader can expect to learn from the article. An example of a bad title might be "Working at home," while a much better title for the same article might be "How to Make Money in Your Spare Time Writing Article Marketing Tips on Amazon Mechanical Turk."

   

When trying to market your article, make sure that it has an attractive headline that makes readers want to click on it when it comes up in search results. Don't get so caught up in your keywords, because they won't do any good if you don't have a headline that doesn't grab anybody's attention.

   

Don't use automatic writing services for article marketing purposes. While you can get lots of articles this way, the quality will not always be the best. Many of these content farms do not use proper English. You may as well write your own articles. After you have been writing for a while, it will be easier to create content.

   

Have a team of editors to review articles before they are produced can provide valuable insight that could not have come from a solitary person. A team can enable many different advantages to article marketing. Articles can be produced faster and have a great variety of content for the readers.

    

Sometimes when a person is looking for a creative or new way for them to market through an article using an article that is not blatantly marketing something can be the best way. By producing an article that does not directly shove a product in someones face but subtly suggests it one can have more success.

Make use of the author's box that comes after your article in the directory. You should take this time to write a good, brief biography about yourself and be sure to include a link back to your site for readers to click on. Use this box as a "call to action" to help you get more traffic to your site from the directories.

Promoting your articles is something that must not be forgotten after you spent all that time and energy writing them! Market them in a newsletter to your customers and take advantage of tweeting about the articles too (do not forget the link to the article!) You may want to link your article to your blogging website from time to time.

Prepare goals for yourself pertaining to the number of articles you plan to submit for certain amounts of time, as well as, the amount of attention you would like your article to receive. Doing this is the best way to stay efficient and productive. The more articles that you can complete and submit, the higher your page views will climb.

If your article marketing campaign involves formats that allow reader feedback, (e.g. blogging) you should encourage their participation by ending each article with a question. This spurs readers to consider your article more carefully. Those readers that respond will become involved in a communal discussion, tying them closer to your online presence and making them more likely to read your work again.

Sometimes one may be rushed to meet a deadline for an article they are going to produce. Unfortunately this can lead to sloppy mistakes or an otherwise poor quality article. Staying organized and having a good idea of the time one will need is an aspect that is important to article marketing.

   

When you proofread articles prior to submitting or publishing them, you will probably find more than a few long sentences that seem clumsy and hard to understand. Rather than sweating bullets over mending these sentences, take a Gordian Knot approach: cut them in two. Replacing a complicated sentence with two (or more) simple ones is perfectly valid English usage.

   

Marketing online comes in many forms and article marketing is one of these forms that offers great results to businesses of all types and sizes. If you are interested in putting this form of marketing to use for your business, you can read use this article for great tips and information to get started and understand better the process you will complete.

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Comment by Carol Forden on June 12, 2018 at 5:28pm

Cynthia,

Excellent advice that many miss.  Content should be thought of as a hub and spoke approach.  The way that I describe this to clients is you want your anchor (hub) article with related content (spokes) feeding off the hub. 

For example, let's say you are writing an article about tires, the lead article would be about how tires performance and maintenance impacts car performance.  Then additional articles that talk about the different types of tires on the market, e.g., racing, winter, all season, etc. with links to the hub and ideally several of the spoke articles.

This aids Google on crawls and shows the related articles, which over time, increases your search positioning.  It also helps with search intent.

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