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Check Out Blue Dog's Resources and Downloads Page

Over the past few years, the Blue Dog team has read through dozens of studies and reports revealing the latest trends and market tendencies in the advertising industry.

Today we launched our Resources and Downloads page, which we plan to build-out going forward in an effort to give our readers as much pertinent and relevant information on where local
advertising, both traditional and non-traditional, is headed. These aren't specific to automotive advertising, but surely each download has valuable takeaways any local car dealership looking to craft an advertising campaign.

Click through the links below to download the study of our choice.

Innerscope: Media Effectiveness Study

  • A report on emotional and cognitive responses from advertising across four major mediums.

The Nielsen Company: Video Consumer Mapping Study

  • A study that shows the value of TV advertising, as viewers of live television are decreasingly changing the channel or leaving the room once programming goes to commercial.

Harris Interactive: Reaching Customers in Local Markets

  • A comprehensive look at local advertising, which addresses problems and provides best practices on reaching consumers in media markets of any size.

Integrated Media Measurement Inc.: Understanding the True Value of Multi-Platform Advertising

  • The case for not allocating your entire advertising/marketing budget for just one or two mediums.

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Tags: advertising, local, research, studies


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