Online reviews can have a major impact on the success (or failure) of your dealership.
More and more people are turning to social network websites to read the reviews of people just like them. A study by Convergys in March 2012 showed that one negative review on a social media site could cost your 30 new customers! This makes checking and monitoring these reviews all the more important.
Chatmeter has developed the first Local Brand Management platform that provides franchises and agencies with tools and analytics for understanding and improving their brand at the local level. Our service measures the online marketing effectiveness of each location by analyzing its online visibility and reputation, benchmarking its performance against other local competitors, and providing personalized recommendations for improvement via a simple dashboard and daily email alerts.
Chatmeter has come up with three tips to improve your online reputation and increase your online visibility:
- Take a picture of every car sold with the buyer and post in on your local social networking websites. Usually the first thing someone does when they buy a car is tell their friends or family about it. Often, they also post a picture of their new car on their Facebook page. You can act as a middleman and post the picture for them and then have them share it with their friends or encourage their friends to like it. By doing this, not only will you get more interaction within your page, you will also increase the amount of people visiting your page.
- Ask your happy customers to go to sites and review you. You want to make sure you are encouraging your happy, satisfied customers to let others know that you have helped them out and fully satisfied their needs. Having positive reviews on these sites can really help your business. 84% of Americans say online customer evaluations have an influence on their decision to purchase a product or service (Opinion Research Corporation, April 2009). You also want to make sure that they mention your company within the post to ensure that others looking for your specific company will see their input.
- Promote specials. For example, if you are having certain car on sale, you can post a picture of it so customers can easily see which car is available. If you post one new deal one a day or week, customers will be more inclined to check your sites every day to see if the car they are looking for is available. You can also encourage your followers to share the deals with their friends to increase your own online traffic.
By starting to implement these methods, your business can start increasing its online presence. You can increase your followers as well as their interaction within your websites.
For more information about chatmeter or to request a quote, visit us online at www.chatmeter.com