Professional Community for Automotive Marketers, Car Dealers, OEM and Suppliers
With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.
People can more easily search for car dealers "nearby" or for dealerships that their friends like!
Everyone seems to know what SEO is and how they can benefit from having high organic rankings for their web pages.
Well, "OGO" or Open Graph Optimization can benefit your organization similarly.
This is highlighted by the recent changes to the search functionality within Facebook.
OGO – Open Graph Optimization is similarly optimizing your Facebook page(s) and your website(s) including your blog so that they have the biggest impact on the Open Graph and potential consumers lives.
Getting people to “like” your stuff is the ultimate goal. We are not simply talking about your Facebook page, which is very important, but please note that you can also use methods that will allow people to like your website so that it can become part of the Open Graph as well. The same is true of your blog. The more ways that you can allow people to like your web pages, blog posts, and of course your Facebook page(s) the better off you will be.
By optimizing all of these different areas you can have the greatest impact on the Open Graph so that as the various search tools evolve it is more likely that people will find you because of these interactions with their friends.
For those interested we have a free ebook: download here