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Cash for Clunkers Who is getting big time results?

I was visiting some dealers in North Carolina, Virginia, Maryland and Delaware last week. I had some great conversations with some sales people, sales managers and a service manager.

One conversation sticks out from Alex Snyder from Checkered Flag in Virginia Beach. Also hi to the guys at the BMW store there. Alex and I were speaking about Business development and the CARS program. I must tell you he is the most positive and focused person I met all month. He is getting results that many of you in retail dream about. Alex and I have the process thing in common.

I know what some of you who heard me speak at Digital Dealer in the past are saying to yourselves. Graff is going to say it's the process first. I found someone who agrees. Check out Alex at Checked Flag and Ralph right here.


Extreme Motors In Bloomington Illinois is using microsites to drive traffic. The O'Brien and McKean team is working hard to sell more Kias, Hyundais and Nissans in central Illinois. My old friend Ed Goddard the GM at Princeton Automobile Company is very aggressively marketing CARS for the volkswagen store. Bill Vince and the dream team at VIP Honda in Norht Plainfield were so busy last Thursday that a made a Panera run so the Internet department anchored by Paul and Stu could eat between customers.

I want to see who is getting a big share the pie. Comments

Comment

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Comment by Brian Pasch on August 6, 2009 at 8:43pm
I know that Dave Wilson over at Preston Motors in Maryland has booked over 140 deals and they are very organized with a separate Cash for Clunkers building for sales processing.
The interest in CARS has been amazing. This past Monday our blog had 121,455 unique visitors and over 2,000 consumer leads generated in one day.

The next 30 days will be a wild ride and once again the issue of running out of money will drive everyone nuts. The money won't last past Labor Day so I encourage all dealers to make it a full court press through the Labor Day weekend....
Comment by Ralph Paglia on August 6, 2009 at 8:17pm
DTG, You bring up a good point... But that is the nature of selling lots of cars. Receivables are generated whenever a deal jacket hits the business office. What you did cause me to consider is the implications from all those NHTSA receivables piling up on the CIT list. C.A.R.S. has the potential to create every F&I Manager's worst nightmare! I've got to believe that the deals will stay on most Contracts In Transit lists until all the money is in-house... Or... Will they be placed in OEM receivables like most factory rebates? What ARE the correct accounting procedures?
Comment by David T. Gould on August 6, 2009 at 7:11pm
Ralph,

I had a chance to look over the Paragon Honda CARS comprehensive campaign... Very Nice. ($400,000 +/- in Acct Rec from Uncle Sam... whow)

DTG
Comment by Ralph Paglia on August 4, 2009 at 8:08pm
Using a dedicated team of people who handle all Cash Ford Clunkers/CARS inquiries, Paragon Honda has sold over 100 new Hondas to date as a result of their well thought out and comprehensive marketing campaign. The consistent and well thought out process has made a significant contribution towards maximizing actual sales and gross profit from over 700 leads and phone calls generated by their Cash For Clunkers marketing efforts in July.
Comment by Finney on August 3, 2009 at 4:51pm
We are have pretty good success from our microsite. Over 200 leads - not all are buyers but we have good traffic and lead submissions....

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